Are Marketing Certifications Worth It?

Posted on by Caitlin Abram

Any experienced professional can tell you that the marketing field has always been a little unpredictable. With an extremely rapid pace of evolution, there is always some new strategy, practice, or platform needed to maintain mastery of the near constant algorithm and audience behavior changes we鈥檝e come to expect in the world of digital marketing.

Unlike the teaching, medical, or legal professions, there is no official credential or governing board that licenses marketing professionals and no required number of continuing education credits. The advantage to this lack of oversight is that anyone can work their way up to a successful marketing career. However, this means that to stay in demand in this competitive field, marketers must find other ways to prove they have the skills to keep up.

This is where the 鈥渕arketing certificate鈥� comes in. With educational programs available for nearly every marketing skill at nearly every level, certifications are easy to find but hard to tell apart. They can also range from free online trainings to classroom courses that cost thousands of dollars.

But are marketing certifications worth it? The answer can certainly be 鈥測es鈥� but only if you choose wisely!

Can Marketing Certifications Boost Your Career?

At every level of your career, marketing certificates are excellent resume enhancers, and having a carefully curated collection of certifications is an easily scannable quantifier of your skills for potential employers looking to see what you can do.

For the less experienced, marketing certifications can be a way for your resume to stand out and show that you have the skills an employer is looking for even if you have a shorter work history in the field. For the seasoned pro, certifications show that you鈥檙e committed to keeping your knowledge current with emerging trends and strategies.

What Types of Marketing Certifications Are There?

A quick search for 鈥渕arketing certifications鈥� turns up dozens of results ranging from courses in marketing strategy and digital marketing to social media marketing, content marketing, and marketing management. It鈥檚 common to find identically titled certification programs being offered by social media platforms, technology giants, marketing management companies, and nonprofit higher educational institutions like 杏吧原创!

With so many to choose from, it can be difficult to select the best program for you. Below are some solid options from respected names in the marketing industry.

  • The is the closest thing the marketing industry has to a gold standard of respectability. The AMA offers serious credentials in content marketing, digital marketing, and marketing management.
  • For digital marketing skills straight from the company that nearly invented it, offers its own certifications in digital marketing and e-commerce and Google ads.
  • Through its , Meta, which now includes Facebook, Instagram, and WhatsApp, has a variety of digital marketing certifications available with an special focus on social media marketing.
  • The partners with a variety of large companies and offers basic and advanced certifications as well as continuous professional development courses.

Why Are Certifications Important for Your Professional Development?

Even if your end goal isn鈥檛 collecting credentials for your resume, going through a certificate training program can be strong contribution to your professional development. Digital marketing trends change quickly and at the very least, marketing certifications signal to employers that you are committed to your craft and willing to learn鈥攁nd keep learning about what鈥檚 new and next in the industry.

Certifications are also good leveraging tools for advancing at your current job. Check with your employer to see if it offers reimbursement for professional development courses.

How to Choose the Best Marketing Certification

Choosing the best marketing certification depends on your specific marketing field and your professional goals. Generally, anything that boosts your digital marketing or social media skills is a good bet. Statista.com reports that digital advertising accounted for 67 percent of total ad revenue worldwide in 2022, and social media marketing spending in the U.S. topped 230 billion dollars the same year, so you can be confident the need for skilled professionals is on the rise.

To narrow down your choices, get specific. Look for programs targeting the skills, software, and tools that you want to develop your expertise in. Often, marketing platforms offer their own certification courses, and often for free, giving you the most updated knowledge straight from the source.

If career mobility is your goal, look at the preferred skills included in job listings for your ideal positions. Employers will frequently mention certain platforms or technologies by name and knowing what companies are looking for will help you make the best choice when you鈥檙e deciding on a certificate program.

Finally, remember that literally any company can give you a 鈥渕arketing certificate鈥� with your name on it. Do adequate research before you commit. Make sure that if you鈥檙e paying money for a program, that you鈥檙e receiving quality instruction from a respected and recognized source that will actually build your skills and not just look pretty on a resume. A marketing certificate certainly makes a claim on paper, but it鈥檚 ultimately up to you to back it up in the real world!

Going Nuclear

Posted on by Jenna Kerwin

When he was a child living in Florida, Nathaniel Cox, currently of Huntsville, Alabama, was fascinated by the swirling steam leaving the cooling tower at Crystal River Nuclear Plant. He was so fascinated that in seventh grade he wrote a research paper on the partial meltdown incident that occurred in 1979 at the Three Mile Island Nuclear Power Plant in Pennsylvania. His direction was set; he was going to work in engineering when he grew up.

Cox鈥檚 interest with nuclear technology grew with him into adulthood, and in 2011, he joined the Navy and enrolled in Navy Nuclear Power School because of the opportunities and benefits it offered. Cox became an engineering laboratory technician toward the end of his Navy schooling, and he was transferred to the Nuclear Power Training Unit in Ballston Spa, New York. Cox explains his role there: 鈥淚 was selected as a junior staff instructor, training incoming nuclear operators on how to operate the steam plant and also how to do chemistry for the steam and reactor plant.鈥�

A few years later, Cox moved to Georgia and became the lead engineering laboratory technician with the USS Florida on the Blue Crew. There he oversaw the radiological controls program. In 2017, Cox discovered 杏吧原创 (then College) and thought he could increase his education and financial prospects by earning his bachelor鈥檚 degree. He earned a Bachelor of Science in Nuclear Engineering Technology in 2020, using military tuition assistance for his entire degree program.

During deployments, Cox took two or three courses at a time. 鈥淚 was really grateful that I took that [English course] because it let me express myself a little better鈥︹�� Cox recalls. His technology classes especially helped him. 鈥淚 would say the nuclear engineering technology classes really prepared me well鈥 was hired by Exelon which is now Constellation Nuclear鈥 can speak intelligently because I have taken some of the [nuclear engineering technology] classes with Excelsior,鈥� Cox explains and adds that many of Excelsior鈥檚 courses also helped him to understand nuclear engineering lingo. For his achievements, Cox was selected as the recipient of the 2021 Dr. Robert L. Long Award for Academic Excellence in Nuclear Engineering Technology.

Cox talks excitedly about the world of nuclear engineering technology. 鈥淚 am really excited about small modular reactors,鈥� he says, and explains that this type of technology is already prevalent in the U.S. Navy and being pursued in the United States and Europe. These reactors would help scientists develop safer, cleaner, and more affordable nuclear power options. Cox has brought this excitement into his new role as a remote project manager on the reactor design finalization team in the Project Management Office with NuScale Power.

The position fits comfortably into Cox鈥檚 educational experience, which includes an MBA and Master of Science in Business Analytics from Indiana University, and his career trajectory. In this role, Cox plans to marry his knowledge of business with nuclear technology. 鈥淪ome of the [Excelsior鈥檚] business courses got me thinking in order to make an impact, I need to figure out how to make nuclear cost-effective and just learn more and more about how businesses operate,鈥� says Cox.

Pursuing a third master鈥檚 degree in artificial intelligence at Johns Hopkins Whiting School of Engineering supports Cox鈥檚 vision of contributing to the creation of more economical nuclear energy. The program includes many business analytics courses, as well as learning about programming languages used in artificial intelligence projects. 鈥淚 think the best way to make nuclear cost-effective is one, smaller reactors and two, integrating technology,鈥� Cox explains. Cox notes he does not have a background in AI or programming just yet, but he is excited to learn in his current classes.

Cox is also eager to tell the next generation of Navy recruits about the benefits of earning a degree from Excelsior. He tells them by getting a degree, they can open many doors, like Excelsior did for him. 鈥淓xcelsior will give you all the tools you need to make you successful鈥�. whether you like nuclear engineering technology or not, you can leverage skills that you learn to do legitimately anything.鈥�

鈥婩ort Lee to be Redesignated in Recognition of Lt. Gen. Arthur J. Gregg

Posted on by Connor Hall

鈥婫eneral Gregg served as Founding Trustee on Excelsior鈥檚 Board of Trustees

鈥�[FORT LEE, Va.] 鈥� During a redesignation ceremony on April 27, longtime United States Armed Forces post Fort Lee will become Fort Gregg-Adams. The transition to the new name honors two officers, Lt. Gen. Arthur J. Gregg and Lt. Col. Charity Adams, who made a significant impact on the U.S. Army.

鈥婫eneral Gregg has more than 50 years of professional experience, having held senior-level command and management positions in the military and industry. Currently retired from active management, he maintains a busy schedule as a member of several corporate and academic boards, serving as chair of three of them. Most recently he served as president and chief executive officer of James Martin Government Intelligence Inc., an information technology firm providing senior-level consulting services to law enforcement, intelligence, and defense agencies. He has also served as vice president and general manager for Cox Cable, and as an independent consultant engaged in general management and cable television services.

鈥婦uring his distinguished career in the Army, General Gregg served in important command and staff positions, including director for logistics, organization of the Joint Chiefs of Staff, Washington, D.C. (1977鈥�1979), and as the Army鈥檚 deputy chief of staff for logistics in Washington, D.C. (1979鈥�1981). He retired from the Army in 1981.

鈥婭n 1993, he was appointed to the Board of Overseers for Regents College, based in Albany, N.Y., and became chair in 1997. In 1998, he was appointed a founding trustee and chair of the Board of Trustees of the newly independent Regents College (later known as 杏吧原创). He was named chair emeritus at Excelsior in 2008. In his honor, Excelsior created an annual graduate award given to an active-duty military member. Gregg and his late friend Robert Kinsinger, who also served on the Board of Overseers, created the Charlene Gregg and Bobbie Kinsinger Endowment Fund in 2006 to provide scholarships for financially needy enrolled and future students of Excelsior.

鈥�”General Gregg has dedicated his life to public service,鈥� said David Schejbal, president of 杏吧原创. 鈥淲hether he was commanding troops, supporting the Joint Chiefs of Staff, or chairing the Excelsior board of trustees, he always focused on the wellbeing of others. General Gregg embodies what it means to serve our country, and we are thrilled that his legacy will continue with this redesignation.鈥�

鈥婽he renaming of Fort Lee is one of nine Army installations being redesignated throughout the country in compliance with the congressional Naming Commission to remove the names, symbols, displays, monuments and paraphernalia that commemorate the Confederate States of America.

鈥婫eneral Gregg, who is now 94 years old, becomes the only living person in modern Army history to have an installation named after him.

President David Schejbal with General Gregg and Excelsior

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鈥婱edia Contact 杏吧原创:
鈥婨rin Coufal, ecoufal@excelsior.edu, 518-608-8498

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鈥婣BOUT EXCELSIOR UNIVERSITY
鈥嬓影稍� is an accredited, not-for-profit online institution focused on helping adults complete their degrees and advance their careers. Excelsior contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are 鈥� academically and geographically 鈥� removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity.

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鈥婫iving Back: 杏吧原创 Uses Volunteer Week as Opportunity to Impact the Local Community

Posted on by Connor Hall

鈥婩aculty and Staff Volunteered at Non-profit Organizations During National Volunteer Week

鈥�[Albany, New York] 鈥� 杏吧原创 celebrated National Volunteer Week by joining hands with faculty and staff in supporting local non-profit organizations. From April 17 to April 22, our team dedicated time volunteering at six organizations in the Albany area, including the Mohawk Hudson Humane Society, Regional Food Bank of Northeastern New York, Veterans Miracle Center, Underground Railroad Education Center, Capital City Rescue Mission, and Albany Pine Bush Preserve.

鈥嬓影稍� has a long history in giving back to the communities and areas where its faculty and staff live and work, and this year鈥檚 Volunteer Week provided an opportunity to coordinate a weeklong initiative centered around supporting local organizations. As a university, Excelsior recognizes the importance of using volunteer work as a way to develop new skills, connect with others, and make an impact on the community.

鈥嬧�淭hroughout my ministry and crisis work years, I experienced firsthand the impact of what I call “the ministry of presence.” In my perspective, at the root of our JEDI [justice, equity, diversity, and inclusion] work is our responsibility to see others’ humanity, to opening the necessary space for them to be who they are with us, to be with them authentically, to share our experiences and perspectives, and to leverage the richness of our diversity,鈥� said Daniel Pascoe Aguilar, founding director of the Center for Social Justice at Excelsior. 鈥淭his National Volunteer Week, let’s show up authentically to support those whose authenticity is often discriminated, and to encourage and respect the authenticity of those around us.鈥�

鈥婽hroughout the week, faculty and staff had the opportunity to contribute their volunteer efforts to several organizations. Whether it was preparing lunch at the Capital City Rescue Mission, organizing food items at the Regional Food Bank, or clearing trails at the Albany Pine Bush Preserve, they were able to give back to the community and build strong relationships with their colleagues.

鈥嬧�淭hroughout the year, 杏吧原创 helps to raise funds to support community needs, coordinates collection drives, and participates in volunteerism in the local community. Dedicated to the belief that a strong social fabric creates opportunity, employees help in the community as a chance to learn about themselves and different communities,鈥� said Zachary Patterson, associate director of academic evaluation. 鈥淚t is also an opportunity to meet and work with colleagues from various units across the University while helping great causes. Overall, participating in National Volunteer Week is an amazing opportunity to celebrate all of this on a grander stage.鈥�

鈥婭n addition to sharing daily videos and photos on social media, members of the Excelsior community were invited to share their personal volunteer stories and spread the word on social media using the hashtag #ExcelsiorCares.
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鈥婦uring Volunteer Week, and every week, Excelsior is committed to making a difference and growing stronger communities across the globe. Excelsior looks forward to continuing its support of these and other organizations and urges everyone to pursue volunteer opportunities.

鈥婩or a short video recap of the week, visit here:

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鈥婱edia Contact 杏吧原创:

鈥婨rin Coufal, ecoufal@excelsior.edu, 518-608-8498

鈥婣BOUT EXCELSIOR UNIVERSITY

鈥嬓影稍� is an accredited, not-for-profit online institution focused on helping adults complete their degrees and advance their careers. Excelsior contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are 鈥� academically and geographically 鈥� removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity.

Career Spotlight: Intelligence Officer

Posted on by Jenna Kerwin

Just as 007 risks life and limb to carry out dangerous secret intelligence operations for Her Majesty鈥檚 Secret Service, real-life intelligence officers provide services that are crucial to national defense. While you might not experience exploding cars and meet villains petting fluffy white cats as often as Ian Fleming鈥檚 dashing secret agent, you鈥檒l still work toward responsibly preventing security threats.

What Is an Intelligence Officer?

Intelligence officers work for large organizations or government agencies, gathering intelligence to prevent security threats as well as developing plans, policies, and procedures. They often work with law enforcement, intelligence agencies, and the military to gather data through observation, radar, satellite, aerial imagery, radio, and other means. They also may develop counterintelligence to help defend against outside threats.

Intelligence officers can be found in a variety of locations, from laboratories to deep in the Amazon jungle. Sometimes intelligence officers may be required to spy on other nations and prevent spies from learning our government secrets. This work may include a lot of traveling and long, erratic work hours. It may even mean facing danger daily. In this way, you may just have something in common with James Bond! Let鈥檚 explore what else you might do as an intelligence officer.

What Does an Intelligence Officer Do?

The roles of intelligence officers are highly variable and sensitive. That said, there are some common duties and responsibilities of professionals in this career:

  • Conduct interrogations, briefings, and debriefings
  • Collect and analyze surveillance, reconnaissance, and data
  • Decode data, statements, recordings, and images
  • Coordinate and participate in investigations and counterintelligence
  • Collect, process, and distribute threats of terrorism, sabotage, espionage, etc.
  • Compile intelligence information using maps, charts, reports, etc.
  • Research the accuracy and reliability of data and sources
  • Prepare and deliver investigative reports
  • Intercept enemy signals
  • Collect sensitive information and provide recommendations
  • Oversee counterintelligence teams
  • Determine effect of legislative action and executive orders on intelligence operations
  • Help transition to crisis team operations when necessary
  • Conduct threat and risk assessments
  • Incorporate intelligence activities into other military operations

What Is an Intelligence Officer鈥檚 Salary?

According to Salary.com, the average salary of an intelligence officer was $94,470 as of February 2023, but the range can fall between $84,362 and $106,348. The salary range varies based on education, skills, number of years in the profession, and work location.

How to Become an Intelligence Officer

If you think becoming an intelligence officer matches with your career goals, don鈥檛 just think owning the entire collection of James Bond movies is enough to prepare you to entire this field. In fact, there are specific steps you must take to become an intelligence officer.

To become an intelligence officer for the government, you must earn at least a bachelor鈥檚 degree. A bachelor鈥檚 degree in social sciences, international relations, or human intelligence are all beneficial fields to pursue. Though not required, it鈥檚 also a good idea to be fluent in more than one language.

If you wish to become a military intelligence officer, it is necessary that, in addition to a bachelor鈥檚 degree, you become a commissioned officer in the United States military. You also need to complete military training. After completing basic training, you can begin military occupational specialty training. You may be required to complete this training before advancing into officer training that focuses on counterintelligence.

Once you complete the above requirements, you may be required to go through an approval process to earn top-secret clearance status. You may have to pass background checks and polygraph tests, and your friends and family may be interviewed to learn more about your background.

Skills Required to Become an Intelligence Officer

Intelligence officers have a demanding and vital job in maintaining our nation鈥檚 security. As such, one of the main skills they should have is a strong sense of discipline. Here are some other qualities they should possess:

  • Ability to adapt to changing environments
  • A sense of patriotism
  • High moral character
  • Excellent communication skills
  • A strong will and dedication
  • An ability to exhibit self-control in stressful and dangerous situations
  • An outgoing personality
  • An interest in analyzing data and solving problems

Education Requirements to Become an Intelligence Officer

If becoming an intelligence officer is in your plans for the future, you can begin to prepare while you are in high school by taking courses in government, social studies, and foreign languages. These types of courses will prepare you for the next step on your educational path.

You must earn at least a bachelor鈥檚 degree to become an intelligence officer, and a master鈥檚 degree or doctorate is highly desirable. 杏吧原创鈥檚 Bachelor of Science in National Security program can prepare you for a career in foreign relations, diplomacy, intelligence analysis, homeland security, or international logistics. It is an appropriate choice if you want to deepen your interdisciplinary knowledge of national security issues and operations, and learn how nation-states leverage diplomatic, information, military, economic (DIME) and other instruments of power to gain strategic advantage in competitive international relations. This degree would be a proper choice if your goal is to become an intelligence officer.

If you have had dreams of having a job like James Bond, a career as an intelligence officer may be for you. Consider speaking with an Excelsior admissions counselor to get started on your path toward a degree in national security.

Career Spotlight: Corrections Officer

Posted on by Mary Kate Weaver

What Is a Corrections Officer?

Corrections officers protect and oversee individuals who have been arrested and are serving time in a jail or prison. They are the unsung heroes of our criminal justice system. While this can be a stressful and dangerous job, many people find it equally as rewarding. On average, the starting salary for corrections officers in the United States is $47,920 (Bureau of Labor Statistics). Because jails and prisons are guarded 24/7, there are always opportunities for overtime. If this position is one you are interested in pursuing, be prepared to work unique hours, weekends, double shifts, and on holidays.

What Does a Corrections Officer Do on a Daily Basis?

While typically corrections officers work in jails or prisons, they can also be found working in courtrooms or with the Immigration and Naturalization Services Department.
Corrections officers鈥� day-to-day responsibilities generally include the following:

  • Enforce rules to keep order within jails, prisons, or courtrooms
  • Escort and transport inmates within the jail or prison, or to medical appointments, hospitals, courtrooms, etc.
  • Report and maintain inmate conduct
  • Inspect mail and visitors upon arrival
  • Create daily logs detailing inmate behaviors and anything else of note that occurred during their shift
  • Search inmates for contraband items
  • Manage facilities to ensure they meet security and safety standards

    • In addition, corrections officers enforce rules and regulations to maintain security. The main goal of a corrections officer is to prevent disturbances, assaults, and escapes, and to protect everyone inside a prison or jail. There will also be times where a corrections officer may have to restrain inmates or stop physical altercations.

    Important Qualities of a Corrections Officer

    While a corrections officer is no easy job, if you are passionate about criminal justice and social justice as well as about creating safe environments within communities and for inmates, this position may be the right fit for you. A few qualities and skills that are important to this role include:

  • Interpersonal skills. You will meet many different people in this role. You must be able to communicate effectively with inmates, leadership, and others to maintain order in the facilities.
  • Self-discipline. You must be able to control your emotions and fears when in hostile situations.
  • Decision-making skills. Wherever you work as a Corrections officer, you must use both your training and common sense to determine the best course of action.
  • Negotiating skills. You must be able to help others resolve problems and differences to avoid conflict.
  • Detail oriented. It is necessary to follow strict rules and procedures in facilities to ensure everyone鈥檚 safety.

    • How to Become a Corrections Officer

    Qualifications to become a corrections officer will vary state to state, but most states require officers to complete a training academy before they begin work. Training academies usually last around seven months and include instructions in a number of areas, including self-defense, institutional policies, regulations, operations, and security procedures. You are able to apply to the training academy if you are between the ages of 18鈥�21 and have at least a high school diploma.

    Education Requirements for Corrections Officers

    Many agree that working in law enforcement is no easy feat and should be taken seriously. Because of this, city and county jails and state and federal prisons look for candidates with educational backgrounds in criminal justice or psychology. While a bachelor鈥檚 degree in criminal justice is not required, it will help put you at the top of the list of applicants and better prepare you for the job. In addition, a bachelor鈥檚 degree can help you obtain a leadership position quicker. Learn more about the fully online bachelor鈥檚 in criminal justice program at 杏吧原创 to start pursuing your career in law enforcement. This program prepares you to meet the required responsibilities related to jobs in law enforcement, probation and parole, federal investigation, victim advocacy, security analysis, and crime scene investigation.

    Career Spotlight: Policy Analyst

    Posted on by Emily Miller

    What Is a Policy Analyst?

    A policy analyst reviews and assesses current regulations and political trends and proposes suggestions on how to improve existing policies. These professionals develop reports to outline their findings and often prepare their proposals for government executives, politicians, legislators, and individuals capable of passing bills and making laws. For this reason, their role is influential and their decisions can impact individuals and social groups. You can find policy analysts in many different fields, including sociology, law, urban planning, health care, law enforcement, education, and more.

    What Does a Policy Analyst Do?

    Policy analysts work on various public policy problems, depending on where they work. Overall, they do much of the following:

    • Conduct research to understand various perspectives
    • Use scientific data to identify existing or potential problems resulting from policies
    • Gather and analyze data from sources like focus groups and surveys
    • Compare proposed policies with current ones to predict effects
    • Write policy proposals explaining impacts, costs, benefits, and consequences of policy changes
    • Use ethical judgment to question public policies
    • Develop written reports that explain findings
    • Present reports to government employees and politicians, at public forums, etc.

    In addition to the above, policy analysts have the important responsibility of determining how a law will impact people and communities.

    How to Become a Policy Analyst

    To become a policy analyst, there are several steps you must take.

    First, you must earn higher education. To become a policy analyst, you must obtain at least a bachelor鈥檚 degree in public administration, sociology, political science, statistics, or something similar. Second, it is important to gain relevant work experience to show potential employers you are prepared to enter the field. While in school, you might try joining a mock government club; in college, interning with a local or state government office would be appropriate. Third, it might be beneficial to expand your professional network by joining professional political organizations. This way you have the opportunity to meet other policy analysts, attend events, and learn about the industry.

    Education Needed to Become a Policy Analyst

    As mentioned, it is necessary to earn higher education to become a policy analyst. Usually a bachelor鈥檚 degree is accepted, but some employers require a master鈥檚 degree. 杏吧原创鈥檚 Master of Public Administration (MPA) program will help you learn both the personal and the business side of public administration with courses and assignments that show you how to harness information technology, respond to ethical issues, foster constructive collaboration, and more. You will also gain practical experience in honing your presentation skills, developing strategic plans and financial reports, and analyzing data to make better decisions. The MPA is an excellent choice if you would like to pursue becoming a policy analyst.

    Policy Analyst Career Path

    You may be wondering how long it takes to become a policy analyst. Usually, you can gain entry-level employment with a bachelor鈥檚 degree. Experience and this degree will give you the skills necessary to move up in the field. For example, you could take on more senior strategy policy analyst roles or take on broader roles that require more technical knowledge. Further, you could expand your knowledge by learning new skills that would prepare you to work in other senior analytical roles. Also, many policy analysts continue their careers in other political areas; some may pursue careers as legislators or as government employees.

    According to ZipRecruiter, as of February 2023, the average salary of an entry-level policy analyst was $55,163 per year.

    What Makes a Good Policy Analyst?

    In addition to the appropriate education and experience, there are certain other traits that make a good policy analyst. These professionals publish their ideas and recommendations for public change in reports, books, and newsletters that many people will view. As such, it鈥檚 important they have the following qualities:

    • Ability to conduct deep, scientific research
    • Strong analytical thinking
    • Organizational skills
    • Problem-solving skills
    • Good ethical judgment
    • Public speaking skills
    • Interpersonal communication skills
    • Creativity
    • Ability to work with others

    If becoming a policy analyst seems right for you, consider speaking with an Excelsior admissions counselor to get started on your public administration degree.

    Career Spotlight: Financial Manager

    Posted on by Jenna Kerwin

    Businesses large and small need someone to oversee their financial health. Financial managers are responsible for the financial management of businesses including but not limited to insurance companies, banks, and manufacturing companies.

    Read on to see if a career as a financial manager aligns with your goals.

    What Is a Financial Manager?

    Financial managers are responsible for overseeing the financial health of a business or organization. They develop financial reports, create and implement strategies to improve the business鈥� finances, and manage investments. They often analyze market trends to make strategic decisions and make sure the company鈥檚 financial decisions align with the most up-to-date laws and regulations.

    Financial management is a broad field, and there are several types of financial managers. These include:

    • Corporate financial managers. These financial managers are responsible for managing the finances of corporations.
    • Investment managers. These managers work in investment firms, banks, and other kinds of financial institutions, making important decisions that benefit their clients.
    • Risk managers. Risk managers work in many settings, developing risk management strategies and monitoring the financial performance of an organization.
    • Financial controllers. Financial controllers are responsible for overseeing financial accounting and reporting for an organization.
    • Treasury managers. Treasury managers oversee an organization鈥檚 cash flow management and manage debt and financing.
    Make an Excelsior MBA your next big career move.

    What Does a Financial Manager Do?

    As mentioned, financial managers create reports and develop plans and strategies for an organization鈥檚 long-term financial goals. Their specific duties may vary depending on which type of financial manager they are and where they work, but overall, they:

    • Understand a company鈥檚 economic condition
    • Monitor and analyze cash flows
    • Analyze competition and market trends
    • Identify and manage potential risks that could impact financial health
    • Oversee financial accounting and reporting
    • Ensure that financial statements are accurate
    • Ensure investment decisions are aligned with an organization鈥檚 objectives
    • Manage debt and financing
    • Manage relationships with banks and other financial institutions
    • Research factors influencing the business performance
    • Arrange new sources of finance
    • Keep up to date with financial laws and legislation

    How to Become a Financial Manager

    If becoming a financial manager sounds like the career choice for you, there are certain steps you must follow to become one.

    Your financial management career starts with earning a bachelor鈥檚 degree in economics, accounting, business administration, finance, or a similar field. Participating in an internship can give you important job experience and earning further higher education is a must. Earning a master鈥檚 degree in finance or business can give you the educational knowledge necessary to become a financial manager. Also, employers look for candidates with 5鈥�10 years of professional experience in a related occupation such as a financial analyst or securities sales agent.

    Though not required, some financial managers also pursue certification and licensing. For example, many financial managers choose to become certified public accountants.

    Financial Manager Qualifications

    As mentioned, a master鈥檚 degree is required if you want to become a financial manager. 杏吧原创鈥檚 Master of Business Administration program is especially designed for professionals wanting to grow their careers in strategy, global development, operations, human resources, and digital transformation. The online program has specialty accreditation from the International Accreditation Council for Business Education (IACBE). The finance and accounting concentration teaches you accounting principles and tools and helps you learn how to prepare and evaluate financial statements and reports for corporations, government agencies, and nonprofit organizations. This concentration is an appropriate choice if you are looking to become a financial manager.

    Financial Manager Skills

    In addition to the proper education, you must possess certain skills to be a successful financial manager. Some of these include:

    • Analytical skills
    • Accounting skills
    • Decision-making skills
    • Leadership skills
    • Communication skills
    • Interpersonal skills
    • Attentional to detail
    • Math skills

    Financial Manager Salary

    According to the Bureau of Labor Statistics (BLS), as of May 2021, the average annual salary of financial managers was $131,710. The BLS also reports that this position is expected to grow 17 percent from 2021 to 2031, which is much faster than average for all occupations.

    Career Spotlight: Chief Information Security Officer

    Posted on by Mary Kate Weaver

    A chief information security officer, aka a CISO, leads the security realm of the information technology team. Most, if not all large corporations and organizations have a CISO to ensure they have a successful security system, network, and software. If you consider yourself an expert in computer science or information technology and are a strong leader, you could be a chief information security officer. Learn more about the position and the steps needed to be considered for the role!

    Chief Information Security Officer Job Description

    A chief information security officer is responsible for maintaining the security of information technology and computer systems for any company. CISOs are a part of the leadership team that collaborates with other officers, business managers, and IT managers to effectively monitor and maintain the security of their organization鈥檚 computers, websites, applications, networks, and databases. Across all industries, CISO positions are a necessity; whether you work in higher education, health care, fashion, ad management, or other industries, this position is essential to the success of a company.

    Because of the increase in technology throughout the world, the position of CISO has become particularly important and jobs are increasing across the globe. As a chief information security officer, you would be the highest-ranking executive responsible for managing security software. CISOs work alongside chief information officers who focus mainly on the management of information technology departments.

    Ready to become an IT leader? Earn your MS in Cybersecurity from Excelsior.

    Chief Information Security Officer Responsibilities

    The chief information security officer is the expert in an organization鈥檚 security operations. CISOs understand security software and are responsible for ensuring it is successful. While the responsibilities can vary depending on the industry, typical job responsibilities include:

    • Evaluate the IT threat landscape
    • Create cybersecurity policies and controls to reduce risk
    • Develop a security program for the company
    • Evaluate, purchase, and implement new cybersecurity software
    • Manage technology resources, including software, hardware, staff, and budget
    • Lead the information technology office
    • Collaborate with other executives to ensure the security needs of their departments are met with the technology provided by the organization
    • Initiate regular network and software security audits
    • Research and evaluate existing and new technologies
    • Train IT department staff as well as other employees to detect security threats

    The CISO works closely with the chief information officer to ensure a successful technology department. CIOs and CISOs are most successful when they create their security plan, data use, and infrastructural strategy together. It is the goal of both positions to create meaningful technology that can stand up against any security threats.

    Chief Information Security Officer Requirements

    While requirements can change from organization to organization, most employers require CISOs to have a graduate degree and multiple years of experience in a related field. A master鈥檚 degree in cybersecurity from 杏吧原创 can help you to succeed as a chief information security officer.

    Chief information security officers not only need to master the IT field, but also have a knack for leading and running a business. Since a CISO is part of the leadership team in any organization, it is important for the CISO to understand the organization鈥檚 industry and business functions. A Master of Business Administration from 杏吧原创 can help you to improve your skills in this area. If you are undecided what graduate degree to get, chat with one of our admissions counselors to weigh your options.

    While education and work experience are important, so are the skills you possess. Successful CISOs are:

    • Analytical thinkers. You must be able to research new trends and understand technologies.
    • Strong leaders. You must manage a successful team and be prepared to operate as CEO if there is ever a need.
    • Excellent project managers. You will be responsible for multiple projects at one time, so having strong team and project management skills is necessary.
    • Powerful decision makers. You are responsible for guiding and making huge decisions for your organization.

    According to The Wall Street Journal, the average annual salary of a chief information security officer in 2022 was $287,500. With the constant changes and innovations in technology, it is only fitting that positions in this field as well as the compensation are growing. From 2021, compensation for CISOs increased by 21 percent. If this sounds like something you are interested in, take the next step and chat with an admissions counselor today to get started.

    杏吧原创 Unveils New Colleges, Streamlined Student Experience as Part of Ongoing University Growth

    Posted on by Erin Coufal

    Changes Will Expand & Strengthen Academic Options, Broaden Faculty Input, Set the Stage for Future Partnerships, Programs

    ALBANY, NY (April 19, 2023) 鈥斺�疧n the anniversary of its chartering, 杏吧原创 unveiled two new colleges as part of the institution鈥檚 continued adoption of the university designation and ongoing efforts to better serve students as their lifelong learning home.

    President David Schejbal, PhD, called the creation of Excelsior鈥檚 College of Nursing and Health Sciences and College of Liberal Arts and Sciences a defining moment for the university as it charts a path forward to expanded 21st Century learning opportunities and student services.

    鈥淏ecoming 杏吧原创 last year was only the beginning of our transformation to reach more students, better meet their diverse needs, and set ourselves apart as one of the nation鈥檚 premier institutions of online higher education,鈥� said David Schejbal, president of 杏吧原创.

    鈥淟ong before other institutions tried to go online, Excelsior was innovating and helping to build the original foundation of online education. We paired distance learning with serving adult students who bring varied levels of professional experience to the table,鈥� the president continued. 鈥淣ow, we are part of the movement to define academic quality and innovation in the growth sector of online education, so we can better serve our students while continuing to provide opportunities for our faculty and staff.鈥�

    Excelsior鈥檚 restructuring includes rethinking faculty roles to allow the university鈥檚 highly skilled and dedicated educators to better engage with students, provide more input on curriculum, and ultimately improve the student experience. Faculty members will have more time to focus on curricula and connect with students, and also to help students focus on learning and advise them on their degree pathway.

    The goal is to grow enrollment of high-caliber students from across the nation and create more meaningful, accessible learning opportunities 鈥� including through new partnerships with existing institutions 鈥� that set them up for long-term success after graduation.

    鈥淥ver more than 50 years, Excelsior has been a leader and innovator occupying a unique space in the higher education landscape. As we move forward and continue to gain momentum, we are leveraging new and emerging learning technologies to ensure we are providing an excellent education and the best possible support to meet the constantly changing needs of both students in alignment with their current and future employer鈥檚 needs,鈥� said Chris Cassirer, provost and chief academic officer of 杏吧原创. 鈥淲ith this new structure, we are poised for 50 more years of growth, not simply as a university, but as an education community at the nexus of innovation, excellence in teaching and learning, and professional preparation for our graduates. As we continue to advance our mission of student success, our graduates can rely on as lifelong learners no matter where they are in their academic and professional journey today and from for where they are going next.鈥�

    The restructuring is the result of a year-long planning process. New leadership positions, faculty positions, and staff roles have been created. We are continuing to build out the new structure in 2023. The new colleges officially launched on April 19 with a ribbon cutting at Excelsior. Most importantly, new learning and career opportunities are coming for students, with programs in development and partnerships in the works.

    To provide a more holistic approach to supporting students, we have introduced a new model of advising in which academic advisors serve as student success coaches and a central point of contact. Our success coaches will be the central hub for all student needs 鈥� from course selection to financial planning to life coaching鈥斺�痬aking it easier to access support services and allowing students to better focus on learning, planning ahead and staying on track to achieving their academic and professional goals with Excelsior.

    Longer term, college and university leaders are pursuing partnerships and other opportunities with institutions across the country that would unlock new online and site-based courses and experiences for students. Building both academic and career pathways for all students including those who are underserved are an essential part of our future success. The University is positioning itself to serve as a higher education network that offers both internally created and partner-driven learning opportunities that leverage new and emerging learning technologies not available at many traditional colleges and universities.

    鈥淭hroughout our careers in higher education, my colleagues and I have worked to improve student engagement and adapt to meet learning needs and outcomes,鈥� said Christine Thorpe, executive dean of Excelsior鈥檚 new College of Nursing and Health Sciences. 鈥淚 am proud to be part of Excelsior鈥檚 transformation to better accomplish exactly that. The new College of Nursing and Health Sciences draws its strength from our history and community, and under this new structure, it will continue to grow and flourish. I am confident that students will have enhanced experiences that will have them ready to hit the ground running from day one in their new careers.鈥�

    鈥淭he world has changed, and higher education is changing with it. Excelsior values the experience our students bring to the classroom and teaches them the skills and competencies they need for the careers of today and the future,鈥� said Scott Dolan, executive dean of Excelsior鈥檚 new College of Liberal Arts and Sciences. 鈥淓xcelsior is rethinking how we meet student needs at exactly the right time. I鈥檓 excited to be part of this transformation and to see how our students are going to flourish.鈥�

    For more than 50 years, Excelsior has contributed to the development of a diverse, educated and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Excelsior College officially became 杏吧原创 on August 1, 2022, providing a platform to continue to serve adult students in broader ways. Students and alumni benefit from the growing prestige of 杏吧原创. This new structure offers yet another opportunity to connect, re-engage and grow the Excelsior community.

    Excelsior serves more than 15,000 students nationwide, including 3,300 from New York state.

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    of the new colleges and celebration of the university鈥檚 Charter Day is available for download.

    Media Contact 杏吧原创:

    Erin Coufal, ecoufal@excelsior.edu, 518-608-8498

    ABOUT EXCELSIOR UNIVERSITY

    杏吧原创 is an accredited, not-for-profit online institution focused on helping adults complete their degrees and advance their careers. Excelsior contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are 鈥� academically and geographically 鈥� removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity.

    Career Spotlight: Financial Advisor

    Posted on by Mary Kate Weaver

    Are you the money expert of your group? Do your friends come to you for advice because you are a great budgeter? If this sounds like you, consider pursuing a career as a financial advisor.

    What Is a Financial Advisor?

    Financial advisors provide advice about investments, insurance, mortgages, estate planning, taxes, and retirement, as well as give general saving and budgeting tips. While day-to-day tasks can change based on the path you take, typically financial advisors do the following:

    • Meet with clients to review their financial goals
    • Recommend investments opportunities to clients
    • Educate clients and the public about investment options and potential risks
    • Monitor clients鈥� accounts
    • Determine if changes are needed to increase financial performances or to accommodate major life changes

    In addition, financial advisors are constantly researching new investment opportunities. Financial advisors must continue their education throughout their career since the market and economic world are ever changing.

    Depending on where employed, many financial advisors are responsible for building their own client pool. Because of this, they tend to do their own marketing.

    Open doors to more opportunity with a BS in Business. Get started today.

    Where Do Financial Advisors Work?

    Financial advisors can work in a variety of places. The most popular work environments include:

    • Banks: It is very common for financial advisors to work for banks and provide financial advice and guidance to members. In this scenario, clients are provided to advisors. Advisors can provide services for investment management, tax planning, estate planning, and more.
    • Insurance Firms: Financial advisors use wealth management principles to recommend and sell financial products, including stock options, bonds, mutual funds, and insurance policies.
    • Self-employed Financial Advisors: Many advisors start their own business. This is great if you are looking for flexibility and remote work opportunities. However, as a business owner, you are responsible for building a client base. Some say financial advisors who work for themselves are a jack of all trades because they must run everything that goes on in their own business, in addition to being an expert in their field.
    • Brokerage Firms: A financial advisor can work at a brokerage firm to give advice to clients regarding their assets and financial portfolio.
    • Corporations: Large corporations will hire financial advisors to join their leadership team to help leadership make smart financial and investment decisions.

    Why Become a Financial Advisor?

    Since the economy and financial markets are always changing, there will always be a need for financial advisors. Often, people meet with an advisor as early as 21 years of age, and they work with them throughout their life into retirement. People want to feel their money is secure and safe, and that they are able to enjoy life and ensure they are providing for their families after they are gone. Financial advisors help people feel confident about their money matters.

    According to the Bureau of Labor Statistics (BLS), employment is projected to grow 15 percent by 2031, which is much faster than the average for all occupations.

    Learn which business degree is best for you. Take the quiz.

    What Qualities Does a Financial Advisor Have?

    • Analytical skills: Financial advisors must be able to assess a range of information and balance the client鈥檚 comfort with risky decisions.
    • Sales skills: To build a client pool, financial advisors must be convincing and persistent in selling their services.
    • Communication skills: As a financial advisor, you will interact with clients every day. It is imperative to be able to explain financial concepts in a way that clients understand.
    • Math skills: Financial advisors must be able to work with numbers to be successful.

    Do You Need a Degree to Become a Financial Advisor?

    Financial advisors typically need a bachelor鈥檚 degree in business, management, finance, or a related field. Courses in investments, taxes, estate planning, and risk management are helpful to ensure a successful career.

    In addition to a bachelor鈥檚 degree, financial advisors who directly buy and sell stocks, bonds, or insurance policies, and provide investment advice, are required to obtain certain licenses. Not only are the licenses necessary, but financial advisors can also get certain certifications that enhance their reputation and help to bring in new clients. More information can be found at the .

    To get started with your career as a financial advisor, earn your bachelor鈥檚 degree in business or management from 杏吧原创.

    Career Spotlight: Health Program Administrator

    Posted on by Mary Kate Weaver

    Studies show that health care is one of the largest growing fields in the United States. According to the Bureau of Labor Statistics (BLS), the job outlook is expected to increase 16 percent by 2030. If you are looking for a career that is in the health care field but does not include patient care, a health program administrator might be a position you want to pursue. Check out this article to learn more.

    What Does a Health Program Administrator Do?

    Health program administrators work throughout the public health and health care fields. Public health professionals, including health program administrators, focus on two main goals:

    • To prevent chronic illnesses and infectious diseases
    • To promote health and well-being using preventative methods and best practices

    Many health program administrator jobs focus on one of these goals, not both. Health program administrators conduct research, develop education programs and healthcare policies, and promote healthy medical practices.

    While duties vary depending on the specialty and field you focus on, most health program administrators do the following:

    • Develop goals and objectives for the program
    • Improve efficiencies and qualities within public health
    • Ensure the program in which they work is up to date and compliant with laws and regulations
    • Prepare and manage budgets
    • Organize records and research to stay compliant with the health care regulations and laws
    • Communicate with members of the medical staff, department heads, and public

    Oftentimes, health program administrators communicate with non-medical and public health workers. It is imperative to be able to communicate effectively to people who may not understand medical jargon.

    Gain the skills to make a difference with Excelsior鈥檚 BS in Health Sciences.

    How Do You Become a Health Program Administrator?

    Like most careers in public health, a bachelor鈥檚 degree is required to pursue a career as a health program administrator. The online bachelor鈥檚 degree in health sciences program from 杏吧原创 covers the scope of responsibilities related to many health care careers. This degree prepares you to succeed as a health program administrator.

    Since this job can have many different specialties, it is important to find something you are passionate about within the field. Whether you are interested in advocating for new health care regulations within a state or federal department of health, or want to manage the research a new drug in a lab, either can be done as a health program administrator. A bachelor鈥檚 degree in health sciences, as well as work experience in the public health field, can ensure you are the best candidate for the next health program administrator job.

    What Skills Are Needed to Be a Health Program Administrator?

    • Project management skills.A health program administrator is responsible for multiple projects. Staying organized and being able to prioritize is necessary to be successful in this role.
    • Research skills. Strong research skills are important for every specialty within this position.
    • Leadership skills. Health program administrators must be able to lead a team as well as projects.
    • Analytical skills. Health program administrators must be able to solve problems and make sense of complex situations. In many cases, they are the decision maker. Being able to focus and make clear decisions based on facts is important.

    In addition, health program administrators must stay up to date with public health initiatives and what is going on in the world. Constant research is important to ensure success.

    Where Do Health Program Administrator Work?

    Most health program administrators work full time, and depending on their specialization, weekend and evening work may be required. You can find health program administrators working in:

    • Department of Health: Health program administrators are key employees within the federal and state departments of health.
    • Hospitals: Health program administrators can be employed by hospitals to promote healthy habits to patients, oversee new health care initiatives, or work in the research department.
    • Research Centers: Health program administrators lead research programs and teams. Most of the time they choose to focus on a specialty area.
    • Nursing and Residential Care Facilities: Health program administrators build healthy lifestyle programs for residents as well as work with doctors and nurses to ensure patients are getting the best care.

    Health Program Administrator Salary

    Many factors influence the salary potential for health program administrators, including location, experience, education, and specialization. While the BLS doesn鈥檛 report health program administrator salaries alone, they group them with health care administrators and public health administrator salaries. According to the BLS, the median annual salary was $101,340 in 2021. Jump-start your career in public health at 杏吧原创 by chatting with an admissions counselor.