With a well-crafted cover letter, you can introduce yourself in a memorable, personal way on a job application. Some hiring managers consider it to be the most important part of your job application. It is a great opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all other candidates.
Following are some things you should and should not include in your cover letter.
What Is Cover Letter?
听Your resume lays out the facts to potential employers, but your cover letter conveys your personality. The Society for Human Resources surveyed organizations on resumes, cover letters, and interviews and found the top three things that must be included in a cover letter are: how a candidate鈥檚 work experience meets job requirements, how a candidate鈥檚 skills meet job requirements, and why a candidate wants to work at the organization.
What to Include in Your Cover Letter
听Successful cover letters include these sections:
- Contact Information: Your details, plus those of the target company.
- Salutation:听Address your cover letter听like a professional. While it is fine to use 鈥淒ear Sir/Madam鈥 or 鈥淭o Whom It May Concern鈥 when addressing the recruiter, taking the time to find out to whom you are addressing your letter makes a much stronger impression.
- The 鈥淚ntro鈥 Paragraph: Your听cover letter introduction should grab the reader鈥檚 attention. Consider introducing yourself with a snappy first sentence that highlights your excitement about the company, your passion for the work you do, or your past accomplishments. Check out examples of听in an engaging, attention-grabbing way.
- The 鈥淏ody鈥 Paragraphs: A good cover letter has body paragraphs that showcase your abilities & how you fit into the company鈥檚 future.
- Call-to-Action: The best cover letter CTA lets the hiring manager know when you鈥檙e available to interview, and that you will follow up if necessary.
- The Sign-off: A cover letter closing should consist of 鈥淪incerely,鈥 鈥淩egards,鈥 or 鈥淏est Regards,鈥 and your name.
How to Craft Your Cover Letter
听When writing your letter, you should write like yourself, but you should also pick听the appropriate voice and tone听for the company you鈥檙e applying to.听For instance, the tone of a letter for a legal consulting firm will likely differ from听a graphic design firm. Be sure to also add some word variation to help you stand out against other applicants. Instead of describing yourself as creative, try imaginative. Instead of saying you鈥檙e determined, say you鈥檙e tenacious. These word variations show that you can think beyond what the average applicant can.
Things to Remember
- Keep it short. In general, don鈥檛 go over a page for resumes or cover letters. In one survey, more than two-thirds of employers said they prefer a cover letter around 250 words. Check out these听to a page or less.
- Dishonesty on your cover letter听isn鈥檛 in your best interest. Don鈥檛 imply or indicate you have a skill that you don鈥檛 actually have. It might come back to bite you.
- Don鈥檛 apologize. When you don鈥檛 meet all the job requirements, you may be tempted to say something like, 鈥淒espite my limited experience as a manager鈥︹ Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
- Consider testimonials. Sometimes feedback听from former co-workers, managers, or clients can go a long way in illustrating your passion or skills. Just don鈥檛 go overboard.
- Don鈥檛 be afraid to brag. Do you have a hard time writing about yourself? Try this tip: What would your favorite boss, your best friend, or your mentor say about you? Write the letter from their point of view.
- Finish strong. Your closing paragraph is your last chance to emphasize how you鈥檇 be a great fit for the position. You can use the end of your letter to add other important details, too. Check out some examples of closing lines you want to avoid at .
- Edit and proof. Remember to edit your cover letter and have a friend take a look. Use the to see how it sounds out loud and edit accordingly. Ask a friend if your letter sells you as the right person for the job. If it doesn鈥檛, you might have more work to do.
Remember that a cover letter is your chance to impress the potential employer and let them know you鈥檙e excited to be part of their company. It鈥檚 your opportunity to tell about you! For more helpful tips about writing cover letters, visit , , and . Also, be sure to visit Excelsior鈥檚 Career Center at for more advice on job searching, resume writing, interview tips, military and veteran transition, and more.




