What Is Phishing?

Phishing is a common cybercrime that involves tricking people to share passwords, credit card numbers, and/or personal details that criminals use to steal valuable data and assets and to gain control of systems to plant malware. Scammers know the best time to phish is when victims least expect it.

Here鈥檚 how phishing works: The criminal sends an email, text message, or social media message from what may look like a known and trusted sender, getting the target to accept it as legitimate, act fast, often without thinking, and share critical information. Once a cybercriminal breaks in, they can wreak havoc.

Losses can be massive. Accessing sensitive company systems can shut down operations and lead to the theft of assets, intellectual property, and valuable data. With such high stakes coupled with the wide variety and sheer volume of phishing attempts, the need for a comprehensive approach to thwarting this insidious form of cybercrime has never been greater.

What Are Some Phishing Techniques?

Phishing takes many forms, using techniques that are always adapting. Understanding the types and techniques of these cyberattacks is the first step in developing cybersecurity best practices for dealing with them.

Email/Spam

Email exploits are where most phishing attacks start. The target gets a message that appears to come from a source they know and trust, like a bank, online retailer, service provider, or even a co-worker. Emails may contain links to fake websites, or they may have malicious attachments that trick recipients into revealing vital information or inadvertently installing malware.

Spear Phishing

Spear fishing uses personalized messages to enhance the appearance of legitimacy. They may reference names, job titles, or recent events or transactions, all to increase the likelihood a recipient will take the bait and click.

Text (Smishing)

Smishing, using short message service (SMS) platforms to phish, exploits texts to trick targets with fake delivery notices, bank alerts, or prize notifications. All include links to fraudulent websites. People often respond to these urgent texts without thinking, opening their mobile devices to fraudsters.

Social Engineering

Social engineering uses manipulations that play on human nature instead of technical vulnerabilities. Attackers use phone calls, social media, or even face-to-face interactions to pose as a trusted figure with the goal of gaining access to systems, data, and financial assets.

Malware

Although some phishing attacks seek to directly steal data and assets, others are designed to install malicious software on systems to either hijack them, set up a long-term data theft exploit, or worm their way from one sensitive system to another. Malware comes in many forms.

Trojans

A Trojan is malware that looks like a legitimate application, document, or file. Once downloaded, it opens to let the cybercriminals run amok. Trojans can steal data, upload additional malware, install trackers, and give attackers full control of your device and sometimes the systems connected to it.

Keyloggers

These programs record every keystroke a user makes to capture usernames, passwords, credit card numbers, mothers鈥 maiden names, and other valuable information. They are a form of malware that comes from downloads, email attachments, or visiting infected websites.

Cybersecurity Techniques to Thwart Phishing

Stopping phishing attacks and protecting systems and data requires a combination of technology, training, and constant vigilance. The United Kingdom鈥檚 prescribes four layers of mitigation:

Prevention

Stopping an attack before it starts is the best way to protect information and assets. Awareness of how attacks start can address the human element. Limiting the amount of personal information available on your site gives would-be attackers less material to use for social engineering. Technologies that filter emails, require multifactor authentication, and monitor domains can reduce the number of malicious email and texts that get into inboxes. Security tools at login locations or data transfers points can effectively thwart attacks. Tools that detect intrusions and anti-malware software can spot potential attacks as they happen.

Detection

The faster an attack is discovered, the sooner a response can be mounted, ideally limiting the damage caused. Employee training also plays a large role, helping users to not only keep from falling prey to cybercrime but also quickly report phishing attempts, whether failed or successful. Fostering a no-blame culture that encourages timely reporting is key.

Mitigation

It鈥檚 unrealistic to think you鈥檒l prevent every cyberattack, so organizations also need a strategy for limiting the damage cybercriminals can do if the first line of defense fails. Isolating devices and systems attacked, revoking usernames and passwords, and blocking malicious websites can limit the damage. Adding layers of security throughout a system, such as multifactor authentication, password managers, and alternate forms of authentication like biometrics can also be effective.

Response

Acting as fast as possible to protect systems and data is the first priority. Getting systems back up and running and restoring uncorrupted data keeps organizations operating. Timely detection is key. Software can be used to monitor systems for breaches, but this is where your culture of reporting will pay dividends.

However, detection is just the beginning; you must also create an effective system for users to log reports. And your organization needs a well-rehearsed response plan in place to take timely action. An after-incident report will help the organization strengthen its defenses to prevent repeat attacks.

Join the Front Lines of Cyber Defense Against Phishing

Phishing is a gateway cybercrime鈥攖he open door to most major digital exploits. Cybercriminals are growing more sophisticated, powering the need for people with cybersecurity skills. A career in technology, specifically in cybersecurity, is one that pays off in plentiful jobs, interesting roles, and increasing pay. With a cybersecurity degree, you鈥檒l find opportunities in business, government, and nonprofits, protecting them against evolving threats.

杏吧原创 has been designated a by the National Security Agency and the Department of Homeland Security, and it is home to the National Cybersecurity Institute. Excelsior鈥檚 Bachelor of Science in Cybersecurity provides you with the skills and practical training to thrive and lead in the field as well as take certification exams like CEH or Security+. The BS in Cybersecurity program doesn鈥檛 just prepare you to deal with the threats facing our world today, like phishing; it prepares you to protect organizations from the cyberthreats yet to emerge, helping you take your place on the front lines of cyber defense.

Lila鈥檚 Career Choice: Choosing the Best Career Path through Exploration: A Short Story

Zeketra Grandy, instructional faculty for 杏吧原创’s College of Liberal Arts and Sciences, published a story titled “Lila’s Career Choice: Choosing the Best Career Path through Exploration” in The Pinnacle: A Journal by Scholar-Practitioners. The story highlights career exploration, internal conflict, choosing the right career, and the journey to learning who you are as a professional. The purpose is to use creative writing to teach career planning and management through characters who resemble the students and their experiences as adult learners, helping them to navigate their education and career decisions.

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How Professional, Continuing and Online Units Can Leverage AI to Transform Student Engagement

Priyo Chatterjee, chief analytics officer for 杏吧原创, was interviewed on the In the episode, titled “How Professional, Continuing and Online (PCO) Units Can Leverage AI to Transform Student Engagement,” Priyo speaks with host Amrit Ahluwalia about Excelsior’s Analytics and Data Science team leverage AI to drive a student engagement strategy that supports learners from prospects through to degree completion.

Analyzing Small Sample Sizes After Disaggregation: Exploring Observation Oriented Modeling for Assessing Learning Outcomes

Joe Levy, associate vice provost of accreditation and quality improvement at 杏吧原创, co-authored a journal article in Research & Practice in Assessment titled “Analyzing Small Sample Sizes After Disaggregation: Exploring Observation Oriented Modeling for Assessing Learning Outcomes.” With co-authors J. Vincent Nix, Yi-Chin, Wu, and Lan Misty Song, Levy conducted a study comparing null hypothesis significance test (NHST) 鈥 the traditional statistical method assessment professionals commonly rely upon for analysis 鈥 with the alternative Observation Oriented Modeling (OOM) technique. The study found that alternative analytical tools can help instructors glean meaningful results from difficult-to-analyze data, improving course design and materials.

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Foundations of Assessment: From Theory to Practice

Joe Levy, 杏吧原创 associate vice provost for accreditation and quality improvement, co-wrote the book “Foundations of Assessment: From Theory to Practice.” In the work, assessment experts Levy and Natasha Jankowski thoughtfully explore assessment across both academic and student affairs, highlighting equitable strategies to demonstrate the transformative potential of assessment to enhance student learning outcomes, support institutional decision-making, and ensure continuous quality improvement in higher education. With insights drawn from extensive research and work with more than 300 institutions, this text prepares graduate students and practitioners to make informed choices around assessment.

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How to Maintain a Healthy Work-Life Balance While Earning Your Degree

Earning a degree can be a great step in improving your personal and professional lives. But it can also feel like you鈥檙e walking on a tightrope! It can be hard to balance classes, exams, and assignments with work, family responsibilities, and self-care.

Going to school isn鈥檛 just about getting a degree; it鈥檚 about staying healthy and avoiding major burnout along the way. It might seem impossible to maintain a healthy work-life balance while pursuing your education, but with the right mindset and strategies, you can thrive in your academic and听personal lives.

7 Tips for Cultivating a Healthy Work-Life Balance

If you鈥檙e not sure how to survive the world of academia combined with work and home life, don鈥檛 worry. We鈥檝e got plenty of tips to help you maintain your sanity and your relationships, all while succeeding at school.

Set Boundaries

Right off the bat, you should lay down some boundaries for yourself. to outrageous requests of your time, especially to ones that will overwhelm you. For example, don鈥檛 plan to study 10 hours straight with only a half-hour break. Likewise, practice saying no to those friends who want you to skip doing your homework so you can go with them to that new pub instead.

Compartmentalize Your Tasks

Learning to compartmentalize your tasks is also a good way to avoid burnout as a student. Try creating mental and physical spaces for different activities. For instance, have a set space and time for studying, for your decompression time, and for hanging out with family and friends. When you separate these areas, you can prevent them from negatively impacting one another.

Manage Your Time

Many of the study tips you鈥檒l find involve time management. Learning how to set reasonable study hours, when to set time aside for homework, and how to submit your assignments on time are all important to your success. That being said, learn to make the most of your time. Try the Pomodoro technique or ask family members for help.

Collaborate

Building supportive networks is a good way to ease your stress and avoid burnout, too. Forming study groups so you can review homework and study for exams together, asking fellow classmates or professors for help when you need it, and remembering to participate in social activities with clubs or your friends are excellent ways to stay connected to others and grounded in your academic career.

Make Your Health a Priority

Making sure your is in top form is key to work-life balance. When exercising, eating right, and maintaining a healthy mind get pushed aside in preference for all-night studying sessions, it can be detrimental to your health. Maintaining a nutritious diet, physical activity, staying hydrated, getting enough sleep, spending time outside, and practicing mindfulness can boost overall well-being and reduce stress.

Find Help If You Need It

Don鈥檛 be afraid to ask for help. If you get stuck on a tricky assignment or need a study buddy to prepare for an upcoming exam, ask a friend or family member to help. If you don鈥檛 understand some material in your courses, ask your professor or an academic advisor for some one-on-one time.

Make Time to Relax

A major aspect of prioritizing your health is . All that stress you鈥檙e feeling builds up in your shoulders. Treat yourself to a massage and relax! Or draw yourself a bubble bath. Not into that? How about just vegging out in front of your favorite movie? The point is to release the tension and stress that鈥檚 built up from studying so much. You鈥檝e done a lot; it鈥檚 time for a break.

Find Your Balance with Excelsior

Finding the right institution of higher education to match your academic goals is important, but so is choosing one that helps you maintain your work-life balance. 杏吧原创 meets students where they are, academically and geographically, offering 100% online courses students can take on their time so they can fit their studies into their already busy lives. We offer more than 45 degree and certificate programs across six areas of study, so students can choose the path that鈥檚 right for them. And with dedicated student advisors, help is only a phone call or email away.

If you鈥檙e looking for the right university for you, contact Admissions and learn how Excelsior can help you achieve your goals in the way that works best for you.

Career Spotlight: ICU Nurse

What Is an ICU Nurse?

ICU nurses work in the fast-paced environment of a hospital鈥檚 intensive care unit, where the stakes are high. You鈥檒l need specialized training, as well as registered nursing certification, to handle the unique challenges of the ICU environment. This specialized role involves complex, high-tech equipment; complicated medication protocols; and the need to respond quickly to changes in your patients.

You may hear the term 鈥渃ritical care nurse鈥 and wonder how that differs from an ICU nurse. Although both types treat patients with serious illnesses or significant injuries, critical care nursing is a more general role for a nurse that works in an array of settings, like emergency departments, cardiac care units, or trauma centers. An ICU nurse specializes in intensive care environments.

The work is challenging, but your contribution greatly matters. You鈥檙e a guardian of people in their most vulnerable and fragile moments. Your care means the difference between life and death.

What Do ICU Nurses Do?

As a nurse working in intensive care, you will do much more than simply watch over patients and administer medication. You are a highly skilled clinician managing complex medical needs where the smallest shift in a patient鈥檚 condition can signal a major turning point. You need technical expertise to manage advanced equipment, medical expertise to monitor and respond to a patient鈥檚 physical needs, and emotional resilience to support others and manage your own emotions in a high-stakes environment.

ICU Nurse Responsibilities:

  • Monitor and assess vital signs
  • Review lab results
  • Operate advanced life support equipment
  • Administer complex care protocols and medications
  • Perform specialized procedures
  • Coordinate care across multiple disciplines
  • Maintain records and write reports
  • Serve as the central link between patients, families, and the care team

ICU Nursing Salary and Career Outlook

The reports a salary range for registered nurses, not necessarily those working in intensive care, of between $66,030 and $135,320, with a median salary of $93,600. According to , the median advertised salary for ICU nurse roles requiring a bachelor鈥檚 degree is $106,800, 14% more than the median for RNs as a whole, with some annual salaries advertised as high as $160,000. Lightcast projects job growth through 2035 of bachelor鈥檚-prepared registered nurses at more than 9%, with 138,500 annual job openings.

What you can earn partly depends on location and scheduling. For example, if you work at night, you can earn a , essentially a bonus that can be up to 8% more per hour.

What Are the Types of ICU Nurses?

Within the ICU nurse specialization, you can focus on specific patient populations and conditions. Any such role requires critical care skills around making rapid assessments and solving complex problems. Here are some of the nursing specialty areas to consider:

Coronary

Working in a coronary ICU, you鈥檒l focus on patients dealing with severe heart conditions like heart attacks, heart failure, and recovering from cardiac surgery. You鈥檒l monitor heart function and manage life-support technologies, collaborating closely with cardiologists to strengthen cardiac function.

Trauma

Dealing with severe injuries from accidents, falls, or violence requires quick thinking. Patients often arrive in unstable condition and need rapid interventions to survive. You鈥檒l treat complex wounds and will likely coordinate among multiple medical and surgical teams.

Neonatal

The youngest and most fragile patients come to the neonatal ICU. You鈥檒l manage incubators and ventilators, provide specialized feeding, and support development.

Pediatric

This specialization focuses on children through adolescence, helping them cope with serious illnesses or injuries. As a pediatric nurse working in intensive care, you鈥檒l adapt care and treatments to be age appropriate. You may need to provide emotional support and communicate with family members.

Surgery

As a surgical ICU nurse, you鈥檒l support patients experiencing surgical complications or recovering from major operations. Everyday duties include watching for infections and organ failure, as well as managing pain.

Start Your Nursing Career with Excelsior

Earning your Bachelor of Science in Nursing at 杏吧原创, as well as attaining your registered nursing certification by passing the NCLEX-RN, prepares you to become an ICU nurse. Excelsior鈥檚 program builds the skills and knowledge you鈥檒l need to perform with confidence in this fast-paced, high-stakes environment. Many hospitals now require you to hold a bachelor鈥檚 degree to demonstrate and document your clinical expertise and readiness to handle the responsibilities of critical care.

If you鈥檙e already a registered nurse, Excelsior鈥檚 RN to BS in Nursing program gives you a flexible schedule to balance working with advancing your education. Earning this degree makes you an attractive job candidate and can pave the way to increased responsibilities, promotions, and salary raises.

Working in the intensive care unit takes a special kind of nurse. If that鈥檚 you, Excelsior can provide you with the skills and confidence to take your calling to care further.

Is an Information Technology Degree Worth It?

If you鈥檙e considering a career in information technology, you may be asking yourself whether an IT degree is truly necessary. In an era where coding boot camps and certification programs offer quick and specialized training, it鈥檚 understandable to wonder whether formal education is still the best route. Although short-term programs may provide a fast path into the workforce, they often focus on narrow skill sets. A degree in information technology, on the other hand, offers a more comprehensive and enduring foundation for success in a dynamic and rapidly changing field.

A bachelor鈥檚 degree in IT prepares students for a wide range of technical roles across industries. From cybersecurity and cloud computing to database management and systems administration, graduates gain the knowledge and versatility to pursue meaningful, future-ready careers. Equally important, an IT degree fosters critical thinking, problem-solving, and communication skills that are essential for collaboration, leadership, and long-term professional growth. Whether you鈥檙e new to the field or looking to advance, this is a valuable investment in your future.

What Are the Benefits of an IT Degree?

An IT degree benefits a wide range of learners, from recent high school graduates to working professionals looking to grow or pivot their careers. A few of the key advantages include:

  • Broader career options across high-demand industries such as health care, finance, education, and government
  • Stronger earning potential, with the median salary in IT exceeding $100,000 according to the
  • Greater job security in a field much faster than average over the next decade
  • Transferable skills that apply across technical, analytical, and managerial roles
  • Ongoing adaptability, as a degree equips students to keep pace with emerging technologies and shifting market needs

Whether you鈥檙e interested in managing networks, building digital platforms, analyzing systems, or protecting data, there鈥檚 no shortage of possibilities for what you can do with an IT degree.

What Skills Will You Pick Up in an IT Degree Program?

A well-rounded IT degree program blends technical training with professional development. It prepares students to solve real-world problems, communicate effectively with diverse teams, and make informed, ethical decisions in complex environments.

Students typically gain skills in:

  • Programming languages such as Python, Java, and JavaScript
  • Cybersecurity fundamentals and risk mitigation strategies
  • Cloud computing, networking, and systems administration
  • Database design, querying, and data governance
  • Web design and user experience (UX) development
  • Project management methodologies and collaboration tools
  • Diagnostic thinking, systems analysis, and troubleshooting
  • Ethical practices related to privacy, accessibility, and technology鈥檚 social impact

Together, these competencies create a strong base for future learning, industry certifications, and career advancement.

Why Earn an IT Degree at Excelsior?

杏吧原创鈥檚 Bachelor of Science in Information Technology program is specifically designed for learners at every stage. It serves working adults seeking a career change as well as students entering higher education for the first time. The fully online format offers flexibility without sacrificing quality and helps students balance academic progress with personal and professional responsibilities.

The program provides more than just technical training. It encourages strategic thinking, ethical awareness, and practical application. Graduates are prepared to lead and adapt in a digital world.

Future-Friendly

The IT curriculum at Excelsior is continuously updated to reflect current industry needs. Students take courses in cloud infrastructure, systems administration, data communications, and cybersecurity, all while building a strong foundation in programming, design, and integration. The focus is on not only learning new tools but also understanding how to apply them to solve business and societal challenges.

Workforce-Aligned

Through hands-on projects, case studies, and real-world scenarios, students learn to approach problems with both technical precision and human perspective. Ethical decision-making and inclusive design are woven throughout the curriculum and ensure that graduates understand the broader implications of the technologies they develop and manage.

Transfer-Friendly and Designed for Adult Learners

Excelsior accepts up to 113 transfer credits, enabling students to apply prior college coursework, military training, or professional certifications toward their degree. Courses are offered in eight-week sessions, with multiple start dates throughout the year. The program meets students where they are and helps them progress efficiently toward their goals, whether they鈥檙e looking to start a career in information technology or building on years of experience.

Study Abroad with Excelsior

Excelsior students may also participate in virtual or in-person study abroad programs. These experiences provide insight into global technology trends, foster collaboration across cultures, and help students build valuable international perspectives that can enhance their future roles in a global workforce.

Ready to Get Started?

A degree in Information Technology can unlock meaningful opportunities, increase your earning potential, and position you for long-term success in one of the world鈥檚 most resilient and fast-growing industries. Whether you鈥檙e starting fresh or expanding your skill set, a formal degree will give you the structure, credibility, and confidence to take the next step.

To explore how your experience and interests align with 杏吧原创鈥檚 Bachelor of Science in Information Technology program, visit the program page or connect with our Admissions team.

杏吧原创 and MedCerts Partner to Expand 鈥婣ccess to 鈥婥areer Training Program鈥媠

ALBANY, N.Y.听 鈥 杏吧原创 has partnered with MedCerts, a听鈥婼tride, Inc. company and a 鈥leading provider in health鈥 鈥care and IT training, to expand student access to more than 50 workforce-ready certification 鈥媡raining 鈥programs. The unique collaboration opens pathways for students to gain in-demand career skills, hands-on training, and flexible online learning, helping learners start with a certificate and advance their careers with a degree while building toward long-term goals.听

Excelsior now offers students an array of MedCerts programs in health care and IT training, providing onramps to Excelsior’s comprehensive portfolio of associate, bachelor鈥檚, and master鈥檚 degrees. The partnership represents Excelsior鈥檚 first steps into allied health education, equipping students with knowledge and practical skills for a broad range of health care careers that provide essential services to patients. These professions include occupational and physical therapy, social work, diagnostics, and medical technology. The University plans significant future growth in these vital fields.听

MedCerts programs prepare students for certifications in allied health fields, including听phlebotomy technician, medical assistant, and surgical technologist; and IT certifications such as IT support professional, PC technician, and cloud technology professional. These self-paced, high-quality online certification training programs prepare students for exams in their chosen field and include vouchers for exam fees. Students earning certifications can take advantage of opportunities in high-demand professions, while building pathways to long-term career success through further study with Excelsior.

鈥淓xcelsior鈥檚 partnership with MedCerts creates exciting new opportunities for lifelong learning,鈥 said 杏吧原创 President David Schejbal. 鈥淭hese certificate programs provide an entry point to higher education while helping students learn the job skills they need to begin or advance careers. As learners continue their professional development, Excelsior鈥檚 flexible, online degree programs can support their growth.鈥

鈥淭his partnership is about meeting learners where they are, whether they鈥檙e entering the workforce for the first time or looking to advance their careers,鈥 said Todd Goldthwaite, Stride, Inc.鈥檚 managing director of portfolio companies, which includes MedCerts. 鈥淲e are proud that MedCerts is creating a more connected educational journey that allows students to gain real-world skills, pursue in-demand employment opportunities, and take the next steps toward earning a degree.

For more information on the partnership and available programs, visit .听

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Media Contact 杏吧原创:
Jason Bonafide
jbonafide@excelsior.edu
518-608-8446听

Media Contact MedCerts:
Edward M. Yang

1-888-317-4687 ext. 702
edward@firecrackerpr.com

杏吧原创 杏吧原创
杏吧原创 is an accredited, not-for-profit online institution focused on helping adults complete their degrees and advance their careers. Excelsior contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are 鈥 academically and geographically 鈥 removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity.

杏吧原创 MedCerts
MedCerts provides innovative, online career training programs that prepare adult learners for in-demand roles in healthcare and IT. With interactive eLearning, expert instruction, and strong industry partnerships, MedCerts has helped over 100,000 students gain the skills and certifications needed for career success. Through MedCerts Partner Solutions, the company collaborates with employers, higher education institutions, and workforce agencies to bridge the gap between training and career opportunities. MedCerts is a portfolio brand of Stride, Inc., a leader in online education. Learn more about MedCerts at . For more information on MedCerts Partner Solutions, visit .

What Is a CRM System?

A customer relationship management (CRM) system is a set of tools that helps you manage interactions with potential, current, and past customers. You can build durable relationships and fill the sales funnel, leading to profit. A CRM creates a central hub for data about contacts and companies, tracking interactions with them, automating communication, and managing your sales pipeline.

Let鈥檚 dive in a little deeper.

What Does a CRM Do?

A CRM system organizes information, automates interactions, and synchronizes engagement with contacts. The system gives various parts of your organization visibility into what is happening鈥攁nd what has happened鈥攚ith prospects, current customers, and former customers. Typical users are sales and marketing, customer service, product development, strategy leaders, and upper management. The idea is that no opportunity falls through the cracks, and no problem gets overlooked.

CRM Features

Some key features of a CRM system include the following:

  1. Content management. Capture and store contact information that powers the other functions. Names, titles, contact information, preferences, communication history, and more are typical data points collected.
  2. Sales pipeline management. Map out the steps decision-makers take in the purchase process. Assign prospects by step, as well as a likelihood they will move through to a transaction. Predict performance and analyze ways to improve conversions.
  3. Activity and task tracking. Make sure your people are making connections, answering questions, dealing with issues, following up, and pushing relationships through the purchase process.
  4. Marketing automation. Many of the tasks of keeping in touch can be automated and scheduled. Segmenting customers, targeting by stage in the purchase process, and running campaigns, including email sequences, are typical functions.
  5. Customer support tools. The system can log service requests and manage tickets, track customer issues, and report on resolutions.
  6. Reporting and analytics. Provide reports on campaigns, customer behavior, and sales performance for insights that can guide decision-making.
  7. Integration capabilities. A key function is linking your CRM system to other systems and tools, including calendars, , and communications tools such as email, social media, and ad campaign platforms.
  8. Mobile access. The system is most useful in the real world when users can access and use information on the spot and in context. Mobile access provides on-the-go utility.

CRM Benefits

When you optimize your CRM, you can bring a wide array of benefits to individuals on your team and to your organization at large.

  1. Stronger relationships. Centralizing data and connecting it to functions, you can engage with contacts in a personalized and consistent way to build loyalty and trust.
  2. Improved customer retention. When you make sure to resolve issues and drive satisfaction, you increase loyalty, reduce churn, and increase referrals and recommendations.
  3. Increased sales efficiency. Automating repetitive tasks like calendaring, lead tracking, and strategic opportunity prioritization can focus resources on closing the most lucrative deals faster.
  4. Better organization and accessibility. No more digging through spreadsheets or emails. CRM systems store all customer info in one searchable, shareable place.
  5. Smarter decisions. Gather insights into sales trends, customer behavior, and campaign performance to guide your strategies.
  6. Enhanced team collaboration. Give teams across functions access to a 鈥渟ingle version of the truth鈥 on customers, communication, and coordinated activities.
  7. Automation and personalization. Target the right people at the right time with messages and activities that are customized to get results.
  8. Scalability. As your business grows, the CRM system supports expansion in adding users, integrating with new tools, and tracking more and more customer interactions.
  9. Time savings. By automating tasks and calendars, you eliminate time-consuming manual work鈥攁long with the errors and omissions that come with it.
  10. Better customer support. Tracking support requests, complaints, and improvement suggestions leads to loyal, satisfied customers who come back for more and recommend you to others.

What Are the Types of CRM Systems?

There are several different types of customer relationship management systems. The right CRM for your business depends on your goals and use cases.

Operational

Streamline processes, automate repetitive tasks, and drive follow-up with a calendar and processes to drive efficiency and satisfaction.

Analytical

When you collect and organize data, you can analyze it for behaviors, trends, and opportunities.

Collaborative

Encourage different functions and departments to share and use information for a consistent and unified customer experience.

Strategic

This approach considers CRM as a philosophy, not just a functional tool. The CRM system becomes a way to align everything in a company around the customer.

Industry-Specific

Your implementation is faster and more effective using a tool that is prebuilt for an industry, such as real estate, health care, financial services, e-commerce, and more.

How to Gain the Foundational Knowledge You Need to Operate a CRM

The idea of a CRM is powerful, but implementing it isn鈥檛 easy. It takes a comprehensive skill set to create and effectively operate a CRM system.

You can develop those skills in 杏吧原创鈥檚 Bachelor of Science in Business program. Accredited by the International Accreditation Council for Business Education (IACBE), the program features a hands-on, career-focused curriculum that covers key business skills, from finance to data analysis to marketing to leadership, with six concentrations to choose from: Management of Human Resources, Marketing, Logistics Management, Finance, General Accounting, and General Business. And Excelsior鈥檚 flexible online courses and personalized support from start to finish make the BS in Business program ideal for working adults.

For all their myriad benefits, CRM systems are ubiquitous throughout the business world. And with the skills you鈥檒l gain in Excelsior鈥檚 BS in Business program, you鈥檒l be able to successfully wield this powerful set of tools to further your business and your career.

Azure Data Science Certification

What Is the Azure Data Scientist Associate Certification?

The Azure Data Scientist Associate certification, offered by , documents your expertise in using data science and machine learning on the Microsoft Azure cloud computing platform.

Earn the credential by passing the DP-100, demonstrating your ability to run experiments, train artificial intelligence models, and put solutions to work as real-world applications. The Azure data science certification exam evaluates your mastery of theoretical knowledge and your skills in building actual machine learning applications in the Azure cloud environment.

As you explore what you can do with your computer science degree, you鈥檒l find that passing the DP-100 opens doors to roles like Azure-focused data scientist, machine learning engineer, or AI specialist, to name a few career paths.

Prerequisites for Certification

The Azure Data Scientist Associate certification is not for beginners. You鈥檒l have to gain knowledge and experience in several domains before you鈥檙e ready to take the exam, covering fundamental concepts from Azure and data science basics to knowing how to code and use data science libraries for machine learning.

Azure Basics

You鈥檒l need to know what Azure鈥檚 core services are, as well as the fundamentals of cloud computing concepts. Beyond these basics, you鈥檒l need to know how to navigate and work with components in the .

Coding Proficiencies

You must be able to code in Python or R and use prebuilt libraries for cleansing, manipulating, and visualizing that are used to build and evaluate machine learning models. Commonly used machine learning鈥搑elevant libraries include NumPy, Pandas, Matplotlib, scikit-learn (sklearn), PyTorch, and TensorFlow.

Data Science Knowledge

You require a solid background collecting, organizing, interpreting, and performing various types of statistical analysis on data. You also need to invest in developing know-how in the area of machine learning, including data presentation, evaluating and scoring your learning model, and optimizing how a given model functions.

What Is Covered on the DP-100?

To help you know what to expect on the DP-100 exam, here are key Azure, data science, and machine learning concepts that the test will cover.

Azure Machine Learning Workspace

You will be asked questions about creating on Azure Machine Learning workspaces, managing projects on the platform, creating databases, data warehouses, and data lakes. You will select hardware resources and configure these to handle training the workloads of machine learning.

Training Models and Experimenting

You鈥檒l need to create and train machine learning models using the visual interface and then run and manage the models using the tools and libraries in . The test will measure your expertise in producing metrics, using data from training runs to evaluate models, and troubleshooting any glitches.

Optimizing and Managing ML Models

You will need to show you can use or Azure SKD to create models with the (AutoML) tool and then fine-tune its hyperparameters if you detect data drift and resulting performance declines.

Deploying and Consuming ML Models

This last test area is concerned with how your models perform in the real world. You鈥檒l select compute targets upon which to deploy your model, set up the model as a service on the Azure platform, and then create and run batch inference models to make predictions based on your dataset.

Prep for the DP-100 with Excelsior

Earning your Bachelor of Science in Computer Science from 杏吧原创 not only gives you a broad foundation for a career in tech also imparts the knowledge and skill set you鈥檒l need for the DP-100. The Data Science concentration, in particular, gives you the edge you need to perform at a high level when earning your Azure data science certification.

Becoming a Microsoft Certified Azure Data Scientist Associate positions you for roles in one of the fastest growing disciplines in tech. And a computer science degree from Excelsior is your first step on that path.

Career Spotlight: Hospital Administrator

What Is a Hospital Administrator?

When you think of a hospital, you might think of white coats, beeping monitors, and nurses rushing to care for patients. But beyond exam and operating rooms, there are professionals who make sure the complex health care facility keeps running smoothly. These specialists are hospital administrators.

Hospital administrators facilitate the smooth operation of each part of the hospital. They balance budgets, coordinate departments, support staff, and ensure that patients receive the highest quality care possible.

If you have an interest in health care but aren鈥檛 interested in direct patient interaction, consider exploring a career as a hospital administrator helping shape the patient experience.

What Does a Hospital Administrator Do?

Professionals in hospital management need to have knowledge and skills in both business and health care. They assume broad roles overseeing the functions of a hospital, but sometimes hospital administrators also specialize in specific areas like patient advocacy, health informatics, or human resources. Generally, these administrators carry out the following tasks and duties:

  • Planning and managing hospital resources and finances
  • Overseeing hiring and firing
  • Managing staff needs, including work schedules
  • Collecting and analyzing patient data to improve and enhance patient care
  • Creating goals for hospital development and improvement
  • Communicating goals and needs to managers, investors, and boards of directors
  • Staying up to date on medical advances and health and safety regulations
  • Planning new projects and leading initiatives for better hospital performance

How Much Can You Make as a Hospital Administrator?

Health care administration salaries are competitive. , the median annual wage for medical and health services managers, a designation that includes hospital administrators, was $117,960 as of May 2024. Professionals who work in state, local, and private hospitals can see those wages increase to $130,690.

Employment of medical and health services managers is projected to grow 29% from 2023 to 2033, which is 625% faster than the 4% average growth rate of all occupations combined. This could be due, in part, to the need for workers to care for the aging population or to replacing workers leaving or changing positions.

Start Your Career in Health Care Administration with Excelsior

The first and biggest step in pursuing a career in health care administration is to obtain a bachelor鈥檚 degree. 杏吧原创鈥檚 Bachelor of Science in Health Care Management program provides students with a solid understanding of the clinical environment. Students gain expertise in business areas such as budgeting, human resources, and project management; they also learn to use electronic health records and performance metrics to improve patient care and operational efficiency. In addition, the degree emphasizes leadership, strategic planning, and professional communication, which are key skills in managing staff and collaborating with stakeholders.

To further your educational development and improve your career prospects, you may also consider pursuing a master鈥檚 in health care administration. In a master鈥檚 program, students can focus and expand on leadership and talent management.

Hospital administrators help create an environment where medical professionals can provide the highest quality of care and where patients can feel safe and supported. If you鈥檙e passionate about health care but prefer a focus on management, organization, and strategic planning, a career in hospital administration offers a meaningful path with real impact. With a Bachelor of Science in Health Care Administration from 杏吧原创, you can step into this dynamic field and help shape the future of health care.