How to Use AI in Marketing

Posted on by Caitlin Abram

Artificial intelligence (AI) is here and here to stay鈥攂ut rest assured that the robots aren鈥檛 coming to steal your job just yet. And if you鈥檙e a marketer, you should definitely be excited to embrace the ways you can incorporate AI into your marketing strategies.

We’ll explore why this transformative technology is more empowering than intimidating and how you can use AI in marketing as your secret weapon to personalize experiences, predict trends, automate tasks, and more.

What Is AI?

AI is shorthand for a category of technology that mimics the way humans think to execute tasks that have traditionally required a human to perform them. These tools can range from free web applications, like ChatGPT, to custom solutions built to handle specific tasks.

AI is a broad field that includes psychology, computer science, linguistics, programming, and engineering, among others. Although it may feel like AI has very quickly exploded into the zeitgeist, you鈥檝e probably been interacting with some forms of AI for longer than you realize.

Siri, the virtual assistant on Apple iPhones, is AI; so are in-home devices like the Google Nest and the Amazon Echo. Social media uses AI principles to serve you content, and online retailers use AI to show you promotions for items you鈥檙e likely to buy. It鈥檚 only recently that the general internet-using public has had access to artificial intelligence that鈥檚 powerful enough to generate new content like articles or images based on a user鈥檚 query鈥攖hat is, generative AI鈥攁nd many industries have begun to champion their use to streamline work. Particularly within the field of marketing, AI has an abundance of useful applications.

Types of AI That Are Useful in Marketing

Think about the types of tasks you do in a day. Now, think about the tasks you don鈥檛 like: the repetitive, tedious work you wish were faster and easier. There might be an AI for that, with a variety of artificial intelligence tools to choose from, depending on your needs. Whether you need to crunch numbers or create content, here are four types of AI that are useful in marketing.

  • Machine learning: This type of AI continually analyzes enormous amounts of data and then, depending on what you鈥檙e trying to measure, 鈥渓earns鈥� to identify patterns. Marketers use it to predict customer behavior, forecast future sales, make decisions about market segmentation, and tailor user experiences.
  • Natural language processing (NLP): Virtual assistants are examples of natural language processing AI that is useful in marketing to interact with customers in real time. NLP AI can also analyze social media posts and online reviews mentioning your company or product to give you an ongoing gauge of customer satisfaction.
  • Generative AI: This type of AI can be commonly found in free online applications like DALL-E, ChatGPT, and Gemini. Using interactive prompts, generative tools develop new content and can help with creating copy as well as graphics.
  • Reactive AI: Because reactive AI is programmed to deliver consistent outputs on a predefined set of inputs, it鈥檚 typically used in marketing to automate repetitive tasks. Some simple chatbots can be considered reactive AI, as can automated email responses or auto-generated product recommendations.

7 Ways to Use AI in Marketing

Applying the four main functionalities of artificial intelligence can yield a myriad of specific uses, but these seven ways to use AI in marketing can help make common tasks just a little easier鈥攁nd much faster.

1. Analytics

AI is particularly suited for analytics and can be used to chart the success of your marketing efforts using any KPI you choose. AI is also useful for generating effective reports and infographics of your results to present to others.

2. Engagement Strategy

Get the right message to the right audience at the right time by using AI to predict what behavior certain populations are likely to engage in. AI can help you pinpoint the most effective ways to market to your audience and then track your results.

3. Copywriting

If you鈥檙e short on time or inspiration, AI can help by generating ad copy, tagline ideas, sample scripts, and more鈥攏early instantly. AI鈥檚 quick adaptability to your input makes it easy to try out different tones and textures in your writing.

Excelsior鈥檚 BS in Business equips you with the experience you need and the skills employers want.

4. Image Generation

One of the most talked-about features of AI is its ability to create new images on demand. This can be especially useful for small marketing teams who may not have the budget for custom imagery.

5. Audience Segmentation

AI can efficiently turn heroic amounts of customer data into actionable recommendations by picking up on behaviors and demographic patterns. This makes AI an excellent resource for identifying marketing personas for your ideal audience.

6. Media Buying

Tying into analytics and personalization, AI can assist in making decisions about where your media budget can have the most impact. AI can also be used to automatically bid on and buy keyword advertising.

7. Personalization

If you鈥檝e used AI to create audience segments, the next step is making sure those audiences have a user experience that鈥檚 tailored to them. AI can help you create and then automatically serve up personalized landing pages, ads, and content designed for your customers鈥� specific needs.

How to Learn More 杏吧原创 Artificial Intelligence in Marketing

If you want to learn more about AI in marketing, you have multiple options.

Experience

The quickest way to build AI skills is to start using it. Figuring out the capabilities and limitations of AI will help you decide what makes sense for your marketing needs. One of the loudest criticisms of generative AI is its perceived overuse. You鈥檒l need to find the right balance of efficiency and humanity when deciding how much to rely on these kinds of tools for your content.

Certifications

Pursuing an AI certificate not only helps you develop a deeper understanding of AI鈥檚 capabilities but is a smart way to add value in your current position and strengthen your resume for the future. Marketing professionals can find online AI business education programs focused on the ethics, opportunities, and applications of AI to their field, like Wharton Online鈥檚 program or the MIT Sloan School of Management鈥檚 . There are plenty of no-cost AI certifications as well, such as the AI courses offered by and .

Degree Programs

Once exclusively the domain of technical IT and engineering programs, , as educational institutions are now understanding that a familiarity with AI tools will be crucial for business professionals鈥� future success.

In addition to acquiring strategies for using AI, a business degree will also help you think critically about the ethical and security issues inherent in this new technology. Marketing-focused business degree programs are an excellent choice for developing a strong background in data-driven decision-making鈥攁n important skill for understanding and leveraging the data that AI generates. And classroom projects are a useful opportunity to take AI tools for a test drive, letting you experience for yourself their potential benefits and pitfalls in a more controlled environment.

Using AI in marketing can reveal a world of possibilities, and for some neophytes to the technology, it can be tempting to see AI as a quick solution for every challenge. However, there will always be a need for the nuanced critical thinking and creativity that real human experience can deliver. AI only 鈥渟ees鈥� what we show it and only does what we ask. Although AI may seem like magic, it鈥檚 a complicated system of algorithms and programming created by humans. You are in control, so don鈥檛 be afraid to experiment and explore, because the future will most certainly belong to those who use AI to work smarter.

Learn how a BS in Business from 杏吧原创 can advance your marketing career
.

How to Start a Career in HR

Posted on by Jenna Kerwin

In-depth Guide to Entering the Human Resources Industry

A human resources (HR) department is responsible for managing the workforce and handling various aspects related to employees. The primary focus of HR is on people鈥攆rom recruitment and onboarding to training and development, and ultimately to employee retention and well-being. The HR department plays a crucial role in creating a positive work environment and supporting the overall goals and success of the organization.

If you like administrative activities and enjoy working with people, read on to see whether a career in HR is right for you.

Jump-start your HR career with a business degree from Excelsior.

Who Should Work in HR?

Human resources is a field that requires individuals with a combination of interpersonal skills, organizational acumen, and a genuine interest in supporting both employees and the overall goals of an organization.

The people best suited for a career in human resources are people who understand and connect with the emotions and perspectives of employees and who are culturally aware. HR professionals should be able to navigate diverse workplaces, which includes understanding and promoting diversity, equity, and inclusion within the organization.

It鈥檚 important to note that while the above qualities are beneficial, there is no one-size-fits-all profile for an HR professional. Different roles within HR may require a unique mix of skills, and individuals with diverse backgrounds and experiences may find success.

Common Careers in HR

Human resources is a diverse field with various career paths. Here are some common HR careers:

  • HR Generalist. These professionals handle a range of HR functions, including recruitment, employee relations, training, benefits administration, and compliance. They are often a point of contact for employees and managers within an organization.
  • Recruitment Specialist / Recruiter. These specialists are responsible for sourcing, screening, and selecting candidates for job openings within an organization. They may also be involved in developing recruitment strategies and building relationships with potential candidates.
  • Compensation and Benefits Specialist. Professionals in this role design and manage compensation and benefits programs. They analyze market trends, ensure compliance with regulations, and work to create competitive and attractive compensation packages.
  • Training and Development Specialist. These specialists design and deliver training programs to enhance the skills and knowledge of employees. They may develop onboarding programs, organize workshops, and assess training needs within the organization.
  • HR Manager. HR managers develop HR policies, ensure compliance with labor laws, and provide strategic guidance to the organization. They often play a key role in decision-making related to workforce planning.
  • Diversity and Inclusion Specialist. Professionals in this role focus on creating inclusive workplaces. They develop and implement strategies to promote diversity, equity, and inclusion within the organization.
  • Talent Management Specialist. These professionals focus on attracting, developing, and retaining top talent. They may be involved in succession planning, leadership development, and workforce planning.

Skills and Qualifications Needed to Work in HR

Working in HR requires a diverse set of skills to effectively manage people, policies, and processes. Here are some essential skills for a successful career in HR :

    • Communication skills
    • Interpersonal skills
    • Problem-solving skills
    • Ethical judgment
    • Organizational skills
    • Adaptability
    • Familiarity with HR technology
    • Negotiation skills
    • Analytical skills
    • Legal knowledge
    • Leadership skills
    • Time management

 

Education Needed to Work in HR

The education required to work in HR can vary based on the specific position and organization. However, a common educational path for entry into HR roles includes earning a bachelor鈥檚 degree in a relevant field. Some common fields for a bachelor鈥檚 degrees include human resources management, business administration, psychology, industrial-organizational psychology, and labor relations. Excelsior鈥檚 Bachelor of Science in Business program equips you skills you can use on the job, including accounting, business strategy, communication, computer skills, economics, business ethics, finance, global business, leadership, management, marketing, data analysis, teamwork, and cultural diversity. The BS in Business program is a good choice if you are looking to enter the field of human resources.

Certifications can also enhance your qualifications and demonstrate your expertise in human resources. Some of the most common certifications include the , , , and .

Building a successful HR career takes time, dedication, and continuous learning. Be proactive in seeking opportunities and showcasing your skills to potential employers.

Career Spotlight: Logistician

Posted on by Jenna Kerwin

An In-depth Look at a Career in Logistics

Logisticians play a crucial role in various industries and organizations by managing the intricate process of the supply chain and logistics. Their role is vital in the dynamic and interconnected global business environment.

What Is a Logistician?

Logisticians are responsible for planning, coordinating, and managing the various activities involved in the supply chain and logistics process. Their primary goal is to ensure the efficient and cost-effective movement of goods and services from the point of origin to the destination.

Start your career in logistics with a BS in Business from Excelsior.

Where Do Logisticians Work?

The specific responsibilities of logisticians can vary based on the industry and organization they work for, but their skills are universally valued in ensuring the smooth flow of goods and services within a supply chain. Here are some of the many places where logisticians work:

  • Manufacturing. Logisticians in manufacturing industries focus on coordinating the production process, managing raw materials, and ensuring timely delivery of finished goods to distribution centers or customers.
  • Retail and E-Commerce. In retail and e-commerce, logisticians participate in inventory management, order fulfillment, and distribution.
  • Transportation and Logistics Companies. Logisticians oversee the movement of goods, manage transportation networks, and optimize routes for efficiency.
  • Government and Defense. Logisticians are responsible for managing the supply chains of military operations, ensuring the timely delivery of equipment, and maintaining inventory control.
  • Health Care. In health care, logisticians manage the supply chain of medical equipment, pharmaceuticals, and other health care-related goods.
  • Technology and Electronics. Logisticians in the technology industry coordinate the movement of electronic components and finished products.
  • Energy and Utilities. Logisticians in the energy sector oversee the transportation of raw materials, such as oil and gas, and coordinate the supply chain for equipment and parts needed in energy production.
  • Food and Beverage. Logisticians manage the distribution of perishable goods, optimize transportation routes, and ensure that products reach retailers and consumers in a timely manner.
  • Construction and Engineering. Logisticians may manage the transportation of construction materials, coordinate equipment deliveries, and optimize logistics for large-scale projects.

Skills Needed to Be a Logistician

To be a logistician, you must possess certain skills to be successful. Some of these are:

  • Analytical Skills
  • Problem-Solving Skills
  • Communication Skills
  • Organizational Skills
  • Technical Proficiency
  • Negotiation Skills
  • Adaptability
  • Attention to Detail

Qualifications Needed to Be a Logistician

In addition to possessing certain skills to be a successful logistician, you should also meet the following qualifications, including having the right education.

Many logisticians have at least a bachelor鈥檚 degree in logistics, supply chain management, business, or a related field. Some common majors include logistics management, operations management, and business administration.

杏吧原创鈥檚 Bachelor of Science in Business with a concentration in Logistics Management will help you gain skills in areas including accounting, business strategy, communication, economics, business ethics, and more. You鈥檒l also learn about supply chain and project management concepts, risk management, quality control, warehousing, and distribution, and learn to prioritize cost reduction, risk, and maximized profits for logistics operations.

Some logisticians pursue additional training or certifications to enhance their skills. Certifications such as the , C, or other industry-specific certifications are valuable.

What Is a Director of Employee Experience?

Posted on by Jenna Kerwin

In-Depth Look at a Career in Human Resources

There are important roles within every human resources department. One such role is a director of employee experience. These professionals are responsible for developing policies and procedures, managing employees, and providing support.

What Is a Director of Employee Experience?

A director of employee experience is a strategic and leadership position within an organization that focuses on creating and enhancing the overall employee experience. This role goes beyond traditional HR functions and is dedicated to ensuring that employees have a positive, engaging, and fulfilling workplace experience.

What Does a Director of Employee Experience Do?

The key responsibilities of a director of employee experience may include:

  • Employee Engagement: Developing and implementing strategies to boost employee engagement and satisfaction.
  • Culture Building: Fostering a positive organizational culture that aligns with the company鈥檚 values and goals.
  • Wellness Programs: Overseeing initiatives related to employee well-being, including health and wellness programs.
  • Onboarding and Offboarding: Managing the onboarding process for new hires and ensuring a positive offboarding experience for departing employees.
  • Employee Recognition: Implementing programs to recognize and reward employee contributions.
  • Training and Development: Collaborating with HR and other departments to provide opportunities for employee learning and development.
  • Communication: Ensuring effective communication channels within the organization to keep employees informed and engaged.
  • Employee Feedback: Gathering and analyzing feedback from employees to continuously improve the employee experience.
Boost your HR career with a Bachelor of Science in Business from Excelsior.

How to Become a Director of Employee Experience

To become a director of employee experience, you need to earn a bachelor鈥檚 degree in human resources, business administration, organizational development, or a related field. Some employers may also prefer candidates with a master鈥檚 degree or relevant certifications. It鈥檚 important you also gain relevant work experience, progressing through roles of increasing responsibility, such as HR manager, organizational development specialist, or employee relations specialist.

You should familiarize yourself with technology and tools used for employee engagement and feedback and attend industry conferences, join professional organizations, and network with professionals in the field. It鈥檚 also a good idea to stay up-to-date on trends and best practices in employee experience by reading industry publications, attending workshops, and participating in professional development programs.

Education Needed to Become a Director of Employee Experience

As mentioned, a bachelor鈥檚 degree is necessary to become a director of employee experience. Excelsior鈥檚 Bachelor of Science in Business program can help you gain skills you can use on the job in areas including accounting, business strategy, communication, economics, business ethics, finance, global business, leadership, management, marketing, data analysis, and teamwork and cultural diversity. The concentration in management of human resources is a great choice if you would like to become a director of employee experience.

Skills Needed to Become a Director of Employee Experience

Becoming a director of employee experience requires a combination of skills and qualities that are essential for effectively shaping and managing the overall employee experience within an organization. Here are some key skills:

  • Leadership Skills
  • Strategic Thinking
  • Communication Skills
  • Change Management Skills
  • Technology Proficiency
  • Data Analysis
  • Customer Service
  • Project Management
  • Adaptability

If becoming a director of employee experience aligns with your goals, consider reaching out to Excelsior to start on your path toward a BS in Business.

Parole Officer vs. Probation Officer

Posted on by Jenna Kerwin

Which Role Is Right for You?

The criminal justice system relies on different professionals to ensure the rehabilitation and supervision of convicted professionals. Two key players in this system are parole officers and probation officers. While their roles may seem similar at first glance, a closer examination reveals distinct differences in their responsibilities, duties, and the populations they serve. Let鈥檚 take a closer look.

What are the similarities and difference between these two roles?

Probation officers work with individuals who have been sentenced to probation instead of incarceration. Probation involves community-based supervision, where individuals live in their communities under specific conditions. Parole officers deal with individuals who have been released from prison before completing their full sentences. Parole involves supervised release into the community, often with conditions like probation.

Both parole and probation officers play a crucial role in ensuring that individuals under their supervision adhere to the conditions set by the court. This includes regularly reporting to the officer, attending required programs, and refraining from criminal activity.

Boost your career in probation or parole services with a BS in Criminal Justice from Excelsior.

Parole Officers

Parole officers work for the state or federal government, making sure people released from prison follow the rules of their parole. They are good communicators, critical thinkers, and decision makers, and are empathetic and patient. They divide their time between working in an office and being in the field, vising the neighborhoods and households of parolees.

According to Indeed.com, parole officers earn an average annual salary of $49,287. Read more about parole officers here.

Probation Officers

Probation officers are tasked with supervising individuals who have been placed on probation instead of serving time in incarceration. Their primary objective is to ensure that offenders successfully reintegrate into society while adhering to the conditions set by the court.

Probation officers assess the needs and risks of probationers, developing personalized supervision plans. Regular monitoring, often involving drug testing and home visits, ensures compliance with probation terms. These officers also provide counseling and connect probationers with support services.

According to Indeed.com, probation officers earn an average annual salary of $53,090. Read more about probation officers here.

To become a parole officer or probation officer, most employers require applicants to hold at least a bachelor鈥檚 degree in criminal justice or a related field. 杏吧原创鈥檚 Bachelor of Science in Criminal Justice program prepares you to meet the requirements and responsibilities related to jobs in law enforcement, probation and parole, federal investigation, victim advocacy, security analysis, and crime scene investigation. You will learn about the laws, processes, and administration of the U.S. criminal justice system by studying topics associated with crime-fighting procedures, police accountability, prevention of police corruption, legal processes of court trials, and the management of criminal justice agencies.

Parole and probation officers share the overarching goal of rehabilitation and community safety. Probation officers intervene at the sentencing stage, guiding individuals as an alternative to incarceration, while parole officers step in after a period of imprisonment, focusing on the transition from incarceration to community life. Both roles play integral parts in the criminal justice system.

15 High Paying Jobs That Don鈥檛 Need Math

Posted on by Caitlin Abram

Career Paths for People Who Don鈥檛 Like Math

If you don鈥檛 like math, chances are you鈥檙e in the majority. According to the Harvard Business Review, as early as first and second grade, about half of students are 鈥渕oderately nervous鈥� or 鈥渧ery, very nervous鈥� about math and even within four-year universities, nearly a quarter of students report moderate to high levels of math anxiety.

If you鈥檙e still dealing with 鈥渕ath trauma鈥� from your school days or even as an adult, or want to run screaming from anything that looks remotely like a math problem, never fear, there are plenty of high-paying jobs that let you play to your strengths while keeping the math in your life to a minimum.

Can You Have a Career that Doesn鈥檛 Require Math?

Yes, you can have a career that doesn鈥檛 require math, but for many high-paying careers, you still may have to take math courses during your education. Any position in the medical or scientific field will probably require math even if you won鈥檛 be working with numbers as a part of your regular duties.

Read more to discover the diverse careers you can pursue without ever having to pick up a calculator.

15 Jobs That Don鈥檛 Require Math

  1. Artist 鈥� If you鈥檇 rather work with your eyes and your hands, a career as an artist could be right for you. From digital graphics to textile art, you can find artists working in every medium, both as independent craftspeople and as part of a corporate team.
    Average salary 鈥� According to the BLS , the average salary is $74,130.
  2. Writer 鈥� As a writer, your world revolves around words instead of numbers. Needed in nearly every industry, writers help craft language for the media we interact with every day, not to mention the fun things like books, television, and movies.
    Average salary 鈥� According to the BLS , the average salary is $74,150.
  3. Athletic Trainer 鈥� Whether it鈥檚 helping everyday people reach their personal fitness goals or working to make sure professional athletes stay in top shape, athletic trainers make their office wherever their gym is.
    Average salary 鈥� According to the BLS , the average salary is $53,840.
  4. Teacher 鈥� Shape minds of any age with a rewarding career as a teacher. Passionate education professionals are needed for every academic subject from preschool to the postgraduate level. Unless you鈥檙e a math or science teacher, you can choose to instruct in the number-free area that interests you the most.
    Average salary 鈥� According to the BLS , the average salary is $76,920.
  5. Human Resources Manager 鈥� Human resources managers are employed in nearly every industry. In addition to hiring and training new team members, they may handle compensation and benefits, and employee relations.
    Average salary 鈥� According to the BLS , the average salary is $130,000.
  6. Entertainment Content Director 鈥� Make imagination magic happen with this creative career. Bring a vision to life with your interpretation of script, actors, set design, sound, special effects, and choreography.
    Average salary 鈥� According to the BLS , the average salary is $93,940.
  7. Esthetician 鈥� As an esthetician, people come to you to look and feel their best. In addition to performing facials, waxing, and makeup, estheticians also offer more complicated treatments like microdermabrasion, chemical peels, laser resurfacing, and light therapy.
    Average salary 鈥� According to ZipRecruiter , the average salary is $45,919.
  8. Marketing Manager 鈥� Plan and direct marketing programs by determining the demand for your clients鈥� products and services. Research competitors, help directive creative efforts, and identify potential customers.
    Average salary 鈥� According to the BLS , the average salary is $158,280.
  9. Museum Curator, 鈥� Help the public interpret history, culture, and art through objects, artifacts, and language. Museum curators compose engaging exhibits to provide narrative and context for visitors.
    Average salary 鈥� According to the BLS , the average salary is $53,420.
  10. Speech Language Pathologist 鈥� These health care professionals help people of all ages improve their speech and communication skills. Speech language pathologists work in schools, hospitals, rehabilitation clinics, or in private practice.
    Average salary 鈥� According to the BLS , the average salary is $84,140.
  11. Psychologist 鈥� Use various therapies to help people cope with stressful situations, or manage chronic conditions or addictions. Psychologists work with their clients to help them understand why they might think, feel, and behave in certain ways.
    Average salary 鈥� According to the BLS , the average salary is $85,330.
  12. Community Service Manager 鈥� Coordinate and supervise programs and organizations that support public well-being. Community service managers work for nonprofit organizations, for-profit social service companies, and government agencies.
    Average salary 鈥� According to the BLS , the average salary is $85,330.
  13. Project Manager 鈥� Anywhere there are projects you鈥檒l find project managers. These professionals coordinate the budget, schedule, staffing, and other important details of complicated jobs.
    Average Salary 鈥� According to the BLS , the average salary is $95,370.
  14. Public relations manager 鈥� Public relations managers are skilled in crafting and delivering messages that shape how the public perceives their clients. They are experts in media relations, content creation, and crisis management.
    Average Salary 鈥� According to the BLS , the average salary is $125,620.

Our list of 15 jobs may be generally 鈥渕athless,鈥� but just because you鈥檙e not doing complex algebra on a daily basis doesn鈥檛 mean you鈥檒l be totally off the hook for math-adjacent skills like logic, problem solving, and strategy. Remember that whether we like it or not, the world is full of small, everyday math problems and you鈥檙e probably better at numbers than you give yourself credit for.

What鈥檚 next in Student Affairs Assessment? Insights From Current Graduate Education Practices

Posted on by Joe Levy

Joe Levy was a contributing author for a released whitepaper analyzing syllabi for higher education graduate preparation programs for assessment-related courses. ACPA, NASPA, & Student Affairs Assessment Leaders. (2024). What鈥檚 next in student affairs assessment? Insights from current graduate education practices [Whitepaper]. .

How Long Does It Take to Become a Respiratory Therapist?

Posted on by Jenna Kerwin

In-depth Look at a Career as a Respiratory Therapist

Respiratory therapists help patients with breathing difficulties and respiratory disorders breathe easier and improve their overall quality of life. If you鈥檙e interested in pursuing a career as a respiratory therapist, you may be wondering how long it takes to become one. The journey to becoming a respiratory therapist involves a combination of education, clinical training, and certification.

Let鈥檚 take a look at the path to becoming a respiratory therapist and see whether it aligns with your career goals.

Breathe easier with a AS or BS in Health Sciences degree from 杏吧原创.

Education Needed to Get Started as a Respiratory Therapist

Pursuing the right education is the most important and crucial step to becoming a respiratory therapist.

  • Associate Degree: Most aspiring respiratory therapists choose to pursue an associate degree program, which typically takes about two years to complete. These programs provide a comprehensive education in respiratory therapy, including classroom instruction and clinical training.
  • Bachelor鈥檚 Degree: Some individuals opt for a four-year bachelor鈥檚 degree program in respiratory therapy, which offers a more in-depth study of the field and may open additional career opportunities in management, education, or research.

杏吧原创鈥檚 Associate in Science in Health Sciences and Bachelor of Science in Health Sciences programs provide good foundations if you wish to become a respiratory therapist. These programs help expand your medical vocabulary, improve your communication skills, and provide you with a solid understanding of the U.S. health care system. They鈥檒l help prepare you to earn the necessary associate or bachelor鈥檚 degree in respiratory therapy.

In addition to completing the educational component of your respiratory therapy program, you will also need to gain hands-on clinical experience. Clinical training is a vital part of becoming a respiratory therapist, as it allows you to apply the knowledge and skills you鈥檝e learned in health care settings.

The amount of time dedicated to clinical training can vary depending on the program and the specific requirements of your state鈥檚 licensing board. Typically, students can expect to spend anywhere from 500 to 1,000 hours in clinical rotations during their program. This practical experience is vital in developing the skills and confidence needed to work as a respiratory therapist.

State Licensure Needed to Become a Respiratory Therapist

After successfully completing your educational program and clinical training, the next step is to become certified and licensed. Certification is usually administered by the and is required to practice as a respiratory therapist in most states. There are two levels of certification: and .

To become a CRT, you鈥檒l need to pass the . This exam can be taken after completing your educational program. To become an RRT, you must pass both the TMC and the , which assesses your clinical skills. Many respiratory therapists choose to pursue RRT certification as it can lead to more advanced career opportunities and higher earning potential.

The time it takes to earn these certifications can vary, but it鈥檚 typically a few months of additional study and preparation.

While not required, many respiratory therapists also choose to pursue advanced certifications to further their career prospects and specialize in certain areas of respiratory care. Some common advanced certifications include the and .

The journey to becoming a respiratory therapist involves completing an associate or bachelor鈥檚 degree program, undergoing clinical training, and obtaining certification. The total time it takes to become a respiratory therapist can range from two to five years, depending on your chosen educational path and which certifications you decide to pursue. Respiratory therapy is a rewarding career that offers opportunities to make a significant impact on patients鈥� lives while working alongside other health care professionals in diverse clinical settings.

杏吧原创 Alumnus to Be Inducted into U.S. Army Officer Candidate School Hall of Fame

Posted on by Jason Bonafide

ALBANY, N.Y. 听鈥� 杏吧原创 is proud to announce that alumnus and chair emeritus Army Brigadier General Jerry L. Neff, Ret., will be inducted into the U.S. Army Officer Candidate School (OCS) Hall of Fame on May 6, 2024, at the 2024 OCS Reunion held at Fort Moore in Columbus, Georgia.

The OCS Hall of Fame was established in 1958 to honor graduates who have distinguished themselves through valorous combat leadership or superior service. The Hall of Fame is a U.S. Army program sponsored by the OCS Alumni Association, a not-for-profit veterans service organization. Awardees are drawn from OCS graduates nationwide and must be nominated to be considered for induction.听听

Neff joined the Illinois National Guard in 1960 at the age of 18, transferring to the Florida National Guard and graduating from the Florida OCS in 1964. While working his way up in the military, Neff pursued a banking career in the Sarasota area. With the goal of advancing to the military rank of brigadier general, he completed his bachelor鈥檚 degree with 杏吧原创 (then Regents College) in 1987. Excelsior鈥檚 evaluation of prior military experience and training for college credit enabled Neff to earn his degree.听听

Earning his bachelor鈥檚 degree opened the door for Neff to attend the U.S. Army College and achieve his military and professional ambitions. He retired from the Guard in 1999 as the deputy commanding general, 32nd Army Air and Missile Defense Command, Orlando, Florida. His military decorations and awards include the Legion of Merit, the Meritorious Service Medal, Army Commendation Medal (with Oak Leaf Cluster), the Army Achievement Medal (with Oak Leaf Cluster), and the Florida Cross, the highest award given to a member of the Florida Army National Guard for outstanding service to the citizens of the state. Equally successful in his civilian profession, Neff served as president of several Florida banks over the course of his distinguished 47-year banking career, retiring as the regional president of M&I Bank.听

鈥淚鈥檓 proud to be inducted into the OCS Hall of Fame. I see this honor as a recognition of what I鈥檝e accomplished not only in my military service, but in my service to the community,鈥� said Neff. 鈥淢uch of that service has been focused on assisting soldiers in the transition from military to civilian employment, something that my education and association with 杏吧原创 helped instill in me. Excelsior set me up for success in the military and in my civilian job, as I became president of a bank a year after graduating. I don鈥檛 think any of that would have happened without the opportunity to earn my bachelor鈥檚 degree at Excelsior.鈥�听

Serving on the 杏吧原创 board of trustees for nine years, Neff continues to advocate for Excelsior鈥檚 mission to serve adult students historically underrepresented in higher education. Appointed by the speaker of the Florida House of Representatives to the board of Veterans Florida, Neff works to help veterans start businesses and transfer skills learned in the military to civilian employment. He also recently joined the board of the Sarasota Military Academy, serving students in the junior ROTC.听

鈥淛erry Neff is an exemplar of excellence in military leadership and of the heights that military students can achieve at 杏吧原创,鈥� said 杏吧原创 president David Schejbal. 鈥淪erving service members is at the heart of 杏吧原创. Nearly 50% of our learners are active-duty military students and veterans. Excelsior鈥檚 online model and evaluation of military training for college credit is designed to help adult students accomplish career and service goals quickly and affordably. Excelsior is honored to be an important part of Jerry Neff鈥檚 journey, and we congratulate him on his OCS Hall of Fame induction.鈥�

For more information on 杏吧原创, visit 听

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Media Contact 杏吧原创:
Jason Bonafide, jbonafide@excelsior.edu, 518-608-8446
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ABOUT EXCELSIOR UNIVERSITY
杏吧原创 is an accredited, not-for-profit online institution focused on helping adults complete their degrees and advance their careers. Excelsior contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are 鈥� academically and geographically 鈥� removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity.听

The Benefits of a Bachelor of Science in Nursing (BSN)

Posted on by Excelsior Staff

Choosing to pursue a Bachelor of Science in Nursing (BSN) is a big decision for anyone interested in a career in health care. This educational path not only provides a solid foundation in patient care but also opens a world of career opportunities. A BSN is designed to prepare students for the responsibilities of a registered nurse (RN), equipping them with the knowledge and skills necessary to provide high-quality care in a variety of settings. Having a BSN can set you apart in the rapidly evolving health care industry, making you a more competitive candidate in the job market.

Earning a BSN is an investment in your future that pays off in terms of career opportunities, personal growth, and the ability to make a meaningful impact on the lives of others. Whether you鈥檙e a recent high school graduate considering your next steps, a current college student exploring your options, or someone looking to switch careers, understanding the benefits of a BSN can help guide your decision.

What Do BSN Nurses Do?

BSN nurses are trained to oversee a wide array of duties, ranging from direct patient care to administrative and leadership roles within health care settings. They are prepared to work in hospitals, clinics, community health organizations, and other environments, offering a level of care and expertise that goes beyond basic medical assistance. They are educated in a broad spectrum of health care topics, including pharmacology, anatomy, physiology, and nursing ethics, enabling them to provide holistic care that addresses both the physical and emotional needs of patients.

How Long Does It Take to Get a BSN?

Typically, a BSN program takes four years to complete if you鈥檙e attending full time. This timeline can vary for those who choose to pursue their nursing degree on a part-time basis, or for students who enter an accelerated program, which can shorten the duration to about two years for those who already hold a bachelor鈥檚 degree in another field. The curriculum is designed to provide a mix of classroom education and hands-on clinical experience, ensuring that graduates are ready to enter the nursing profession confidently.

Reasons Why a BS in Nursing Is Important

The health care industry is constantly evolving, and with it, the standards for nursing education and practice. In response to the increasing complexity of patient care and the expanding roles of nurses, there has been a significant demand for higher education within the nursing profession.

One such advancement is the Bachelor of Science in Nursing, which has become a critical benchmark for nurses aiming to advance their careers and enhance their skills. This degree equips nurses with the foundational knowledge needed to provide high-quality care and prepares them to take on leadership roles within the health care system.

Let鈥檚 explore the compelling reasons for those looking to elevate their nursing career and make a meaningful impact in health care.

High Demand for BSN Nurses

The demand for highly skilled nurses with a BSN is on the rise. Health care facilities increasingly recognize the value of having educated nurses who can contribute to improving patient care outcomes. A BSN is often a requirement for many nursing positions today, especially leadership roles or specialized areas of practice. This trend is expected to continue as the health care industry evolves, making a BSN an invaluable asset for those entering the nursing field.

Increased Earning Potential

Investing in a BSN can also lead to increased earning potential. Registered nurses with a BSN often qualify for higher salaries than those without a bachelor鈥檚 degree. This is due to their advanced level of education and training, which equips them to handle more complex situations and take on leadership roles. As you progress in your career, having a BSN can open opportunities for further advancement and specialization, which can increase your earning potential.

Although the U.S. Bureau of Labor and Statistics does not have specific data for , they do provide figures for RNs, who make a . Actual salaries vary depending on location, level of education, years of experience, and more.

Leadership Opportunities

A BSN provides nurses with the leadership skills necessary to take on supervisory and management roles within health care settings. These programs often include courses in leadership, management, and communication, preparing graduates to lead teams, manage patient care effectively, and contribute to policy development. With a BSN, nurses are well positioned to advocate for their patients and the nursing profession, drive changes in health care delivery, and improve patient outcomes.

Better Patient Outcomes

Nurses with a Bachelor of Science in Nursing are well equipped to deliver care that leads to better patient outcomes. The comprehensive training and education they receive enables them to make informed decisions, utilize evidence-based practices, and provide high-quality care. According to the , health care facilities with higher numbers of BSN-prepared nurses have lower patient mortality rates, fewer medication errors, and improved patient satisfaction. This emphasizes the critical role that advanced education plays in enhancing patient care and safety.

Career Advancement Opportunities

A BSN provides access to myriad career advancement opportunities. Nurses with a BS in Nursing are often considered first for leadership roles such as nurse managers, clinical leaders, and nurse educators. These positions come with greater responsibility and the chance to influence nursing practice and health care policy directly. For those looking to climb the career ladder, a BSN provides the foundational knowledge and skills necessary to pursue these advanced roles.

Increased Knowledge and Competency

Pursuing a BSN significantly enhances a nurse鈥檚 knowledge and competency. The curriculum is designed to cover a broad range of topics, including advanced patient care techniques, critical thinking, and ethical decision-making. This educational background prepares nurses to manage complex situations, work in diverse health care settings, and effectively meet the needs of their patients. As a result, BSN-prepared nurses are highly valued for their depth of knowledge and ability to provide superior care.

Specialization Options Available

One of the other benefits of obtaining a BS in Nursing is the opportunity to specialize in an area of interest. Specializations such as pediatrics, oncology, critical care, and public health allow nurses to focus their skills on specific patient populations or health care challenges. This both enhances job satisfaction and increases demand for their specialized expertise, potentially leading to higher salaries and job security.

Flexible Programs

For those concerned about balancing work, life, and school, many institutions offer flexible BSN programs. These can include part-time study options, online courses, and accelerated programs for those who already hold a degree in another field. Such flexibility allows individuals to pursue their nursing degree without sacrificing their current job or personal responsibilities, making a BS in Nursing accessible to a wider range of people.

Networking Opportunities

Enrolling in a BSN program offers invaluable networking opportunities. Students connect with peers, faculty, and professionals in the field, expanding their professional network. These connections can lead to job opportunities, mentorship, and collaborations that can significantly impact a nurse鈥檚 career trajectory. Networking within a BSN program can provide access to opportunities that may not be available through other means.

Personal Satisfaction

Achieving a BS in Nursing is an accomplishment that brings personal satisfaction and pride. It reflects a commitment to the nursing profession and a desire to provide the highest level of care to patients. Nurses with a BSN often report higher job satisfaction because they feel that their advanced education directly contributes to improved outcomes.

Pathway to Graduate School

For nurses looking to further their education, a BS in Nursing is often the first step toward graduate school. Whether interested in becoming a nurse practitioner, clinical nurse specialist, nurse anesthetist, or nurse educator, a BSN is the gateway to these advanced practice roles. Graduate programs typically require a BSN for admission, making it an essential step for those aiming to reach the highest echelons of nursing.

How to Get Started on Your BSN

Starting your journey toward a BSN begins with researching accredited nursing programs. Look for programs that offer the specialties you鈥檙e interested in, flexible learning options if required, and support services that can help you succeed. Preparing your application, including any prerequisite courses, and planning for the financial investment are also key steps. Engaging with admissions counselors can provide personalized guidance tailored to your unique situation. And as you consider which career path to take, you may want to explore certifications like those offered through Excelsior鈥檚 partnership with . You can you expand your knowledge and skills with their various health care and medical certificate programs while potentially earning credit toward your Excelsior degree.

Take the Next Step with 杏吧原创

Choosing to pursue a Bachelor of Science in Nursing is a transformative step that can enrich your career and personal life in countless ways. It prepares you for a future where you can make a significant impact on patient care, pursue advanced career opportunities, and achieve personal growth and satisfaction.

If you鈥檙e prepared to take the next step, learn more about 杏吧原创鈥檚 bachelor’s degree programs in nursing. Our online RN-to-BS in Nursing program is designed to support your journey from registered nurse to bachelor鈥檚-prepared nurse, providing you with the skills and knowledge to excel in today鈥檚 ever-evolving health care environment. If you鈥檙e a Florida resident, you also have the option to enroll in Excelsior鈥檚 hybrid bachelor鈥檚 program, which is designed to train students of all backgrounds and experience levels for a career as a registered nurse. In this program, you鈥檒l prepare to take the NCLEX-RN through a combination of online coursework; in-person labs at Excelsior鈥檚 site in St. Petersburg, Florida; and immersive clinical experiences in collaboration with premier clinical partners in the greater Tampa Bay area.

Contact 杏吧原创 to learn more about how our programs can help you achieve your professional goals and become a leader in the nursing field.

Unlock Your Potential: How to Become an Oncology Nurse

Posted on by Excelsior Staff

Oncology, the branch of medicine involving the study, prevention, diagnosis, and treatment of cancer, is not only a rapidly evolving area of medicine but also an occupational focus where nurses can make a difference in the patient experience.

As you explore career options in health care, the role of an oncology nurse stands out as a path requiring hard work鈥攂ut that is incredibly rewarding. For those drawn to nursing and who are passionate about making a difference in the lives of individuals undergoing treatment for cancer, oncology nursing offers a unique opportunity to contribute to patient care in a meaningful way.

What Does an Oncology Nurse Do?

Oncology nurses are specialized registered nurses who play a critical part in the care of cancer patients. They work closely with patients, families, and health care teams to manage symptoms, administer treatments, and provide emotional support throughout a patient鈥檚 cancer journey. Their expertise lies in both administering medication and treatments as well as offering guidance and support for the challenges that come with a cancer diagnosis.

Oncology Nurse Responsibilities

The responsibilities of an oncology nurse extend beyond basic patient care. These professionals are involved in all phases of a cancer patient鈥檚 treatment, from diagnosis through recovery or palliative care. Responsibilities may include:

  • Performing health assessments
  • Managing pain and side effects of treatment
  • Assisting in diagnostic tests
  • Educating patients and their families about the disease process and management strategies

The role of an oncology nurse is pivotal in coordinating care plans and advocating for patient needs.

Where Do Oncology Nurses Work?

Oncology nurses work in a variety of health care settings, including hospitals, outpatient cancer treatment centers, clinics, and hospices. Some also work in research capacities, contributing to clinical trials and the advancement of cancer treatment. The demand for skilled oncology nurses is high across these settings, reflecting the ongoing need for dedicated professionals in the fight against cancer.

How to Become an Oncology Nurse

Becoming an oncology nurse involves a series of important steps, each crafted to equip you with the necessary knowledge, skills, and experience needed in this specialized area. Below, we dive into each step, guiding you on your path to becoming a skilled and empathetic oncology nurse.

Earn Your Nursing Degree

The first step toward becoming an oncology nurse is to obtain a nursing degree through an accredited nursing program. Prospective nurses can choose between an associate degree in nursing (ADN) or a Bachelor of Science in Nursing (BSN). While both degrees can lead to licensure as a registered nurse, a BSN may offer more opportunities in oncology nursing and is often preferred by employers.

Pass the NCLEX Exam

After completing your nursing degree, you must pass the National Council Licensure Examination (NCLEX) to become a registered nurse. This exam tests your knowledge and skills necessary for safe and effective nursing practice. Success on the NCLEX is an essential step in beginning your career in nursing.

Gain Experience

Gaining experience in the nursing field, especially in oncology or related specialties, is crucial. Many employers require or prefer nurses who have clinical experience in oncology, which can be acquired through internships, practicums, or entry-level positions in cancer care settings.

Obtain the Necessary Certifications

Although certification is not legally required to practice oncology nursing, many employers prefer it. Possessing the credential of Oncology Certified Nurse (OCN) enhances your qualifications and demonstrates your specialized knowledge in oncology nursing. The Oncology Nursing Certification Corporation (ONCC) and the American Nurses Credentialing Center (ANCC) are two organizations that offer oncology nursing certifications. Certification requires meeting specific eligibility criteria, including experience and education, plus passing an examination.

Pursue Continuing Education

The field of oncology is constantly advancing, making continuing education vital for nurses who wish to stay informed about the latest treatments and research. Pursuing additional coursework, attending workshops, and participating in professional networking opportunities can help oncology nurses maintain their expertise and provide the best care to their patients.

Keep Certifications and Licenses Current

To remain in good standing, oncology nurses must renew their nursing licenses and certifications according to state and certifying body requirements. This often involves continuing education and adhering to professional standards of practice.

Why You Should Consider Oncology Nursing

Choosing a career in oncology nursing offers a unique blend of personal and professional rewards that extend beyond the confines of traditional nursing roles. Let鈥檚 explore the compelling reasons why this path can fulfill your career aspirations and your desire to make a meaningful difference in the lives of those battling cancer.

Impact on Patients and Their Families

Choosing a career in oncology nursing means committing to a profession where your impact goes beyond the bedside. Oncology nurses are in a unique position to make a profound difference in the lives of patients and their families. Through compassionate care, patient education, and emotional support, oncology nurses help those affected by cancer to navigate one of the most challenging periods of their lives. The opportunity to change lives for the better鈥攖o offer hope and comfort鈥攊s a powerful reason to consider this career path.

Job Security and Demand

The demand for specialized nursing roles, including oncology nursing, is on the rise. According to the , the nursing field is expected to grow at a faster rate than the average for all occupations. This growth is driven by an aging population and a rising need for health care services, particularly in cancer care. As a result, oncology nurses could expect strong job security and numerous opportunities for career advancement.

Competitive Compensation

In recognition of their specialized skills and critical role in patient care, oncology nurses often receive competitive salaries. The combination of job security, demand for their specialty, and the complexity of their responsibilities contributes to a compensation package that reflects the value oncology nurses bring to health care teams and their patients. Also, additional certifications and advanced degrees can further enhance earning potential.

Personal Fulfillment

Beyond the tangible benefits of job security and compensation, oncology nursing offers personal fulfillment. The deep connections formed with patients and their families, the task of staying at the forefront of medical science, and the knowledge of contributing to something greater than yourself provide a sense of satisfaction that鈥檚 difficult to find in other professions. Oncology nursing is not just a job; it鈥檚 a calling that fulfills a deep human desire to care for and support others in their time of need.

Earn Your Nursing Degree at 杏吧原创

Embarking on a career in oncology nursing begins with a solid educational foundation. 杏吧原创 offers accredited nursing programs designed to prepare you for the challenges and rewards of the nursing profession. If you are certified by the ONCC as a Certified Breast Care Nurse, you may also qualify for three elective credits.

Whether you鈥檙e just starting out or looking to advance your career, Excelsior provides flexible online programs to fit your schedule and meet your goals. Our faculty are experienced professionals who are committed to providing the knowledge and skills necessary for your success in the rapidly evolving field of nursing.

Contact us so we can help you unlock your potential and achieve your professional goals in oncology nursing.