Prepping for a Behavioral Interview

Very few people like to be interviewed, and when stakes are high, such as for those who have been out of work for some time, those feelings can be amplified. You need to be prepared for all types and a variety of situations, which can include the behavioral interview. The behavioral interview is based on the premise that a person鈥檚 past behavior is the best predictor of his or her future performance on the job. Here鈥檚 how it works and how you can prepare.

WHAT IS A BEHAVIORAL INTERVIEW?

Today, preparing for traditional interviews may not be enough. Chances are that your next job interview will be a behavioral one, or include a majority of behavioral questions. This style of interviewing has gained wide acceptance among many public and private organizations of all sizes. In a behavioral job interview, employers ask for information about your prior work experiences and behaviors to ascertain how you might function on the job and assimilate into the culture of the organization.

Employers who use this technique to screen candidates believe the behaviors demonstrated in previous positions will most likely be repeated. For example, if you willingly took on new projects in the past, you would be likely to maintain that initiative in the future. Thus, in addition to identifying your knowledge and technical skills, a behavioral interview is designed to reveal past performance patterns that reflect your attitudes, abilities, and other personality traits employers consider equally essential to successful job performance.

HOW DOES IT WORK?

Prior to the behavioral interview, employers analyze the target position and determine the important skills and characteristics that are needed for success on the job. Based on the job components and required competencies, a set of questions is developed that will help determine if the candidate will meet the established profile.

The behavioral interview is designed to get beyond generalities and examine specific actions. The interview format is highly structured and systematic. You will be asked very pointed questions about your past experiences. These inquiries are aimed at eliciting detailed responses that will determine if you possess the required competencies for the job.

Many employers also may use a rating system during the interview to evaluate essential job-related criteria that was predetermined for the job you are seeking. Generally, employers are assessing your responses to see if you have the following important skills: leadership, communication, decision-making, human relations, coping, problem analysis, teamwork, time management, goal setting, flexibility, emotional intelligence, and more.

Organizations that use the behavioral method of interviewing are seeking both the best person for the job and a cost-effective staffing process that will hopefully result in efficient transitions and low turnover rates. The behavioral interviewing style affords employers the ability to base their hiring decisions on actual job-related experiences and behaviors instead of potential scenarios for success.

BEHAVIORAL VERSUS TRADITIONAL INTERVIEWING

Unlike traditional interviews that allow you to expound on what you would or should do in a given situation, the behavioral interview focuses on your past actions only, illustrating how you behaved under particular circumstances. You may be accustomed to the broad-based questions in typical traditional interviews, such as 鈥淲hat are your strengths and weaknesses?鈥 or 鈥淲hy would you be the best person for this job?鈥 These traditional inquiries allow candidates to outline their views on how they expect to meet future goals. The interviewer must then rely on his/ her judgment of the candidate鈥檚 responses and experience delineated on the resume.

In a behavioral interview, more specific probing questions are the norm, such as 鈥淐an you tell me about a time this past year when you had to persuade someone to accept your idea or proposal?鈥 鈥淲hat were the results?鈥 Questions are often framed in the form of a request such as, 鈥淟ead me through your decision process in that situation.鈥 After the initial inquiry, several follow-up questions will be posed to explore all aspects of a given experience and probe for consistency in your responses.

Although the depth and scope of behavioral interview questions may seem challenging, they can truly provide you with the opportu颅nity to shine. As adults, you have amassed a variety of extensive educational, vocational, and avocational experiences that you can draw upon when answering behavioral interview inquiries. In addition to your work history and educational endeavors, you may also have many volunteer, military, and community activities that have served to shape and strengthen your skills and behaviors over the years. Taking the time to review and assess these experiences will help you to prepare for a behavioral interview.

HOW DO YOU PREPARE?

Here are several things to consider when preparing for a behavioral interview:

  • Know the position for which you are interviewing. Review the job description and determine what skills are required.
  • Assess yourself; identify your skills and experience related to the job objectives. Assessments can be a helpful tool to determine your attitude toward work and your skills. You need to clearly articulate your skills and personal attributes in the interview, but without fully exploring these issues, you may come up short when answering questions during the interview. Knowing your behavioral traits will also help you in the interviewing process. You need to have a strong sense of self to know how you would most likely react in the given situation and why; and be able to show why that response is appropriate. Additionally, when you know your values, motivations, etc., your enthusiasm when discussing them will come through in the interview.
  • Know your resume. It may be the springboard for many questions.
  • Recall recent situations that reflect positive behaviors or actions. Draw from a variety of experiences.
  • Prepare brief scenarios/descriptions of these situations. Use the STAR method; think of a Situation you encountered, describe the Tasks involved, and explain the Actions you took to achieve effective Results.
  • Be prepared to describe negative situations you have encountered as well. Employers recognize that we have all had missteps; try to choose an example where you made the best of the situation or achieved a favorable outcome.
  • Identify your selling points. Choose at least three of your strongest attributes and mention them during the interview.
  • Be honest. Don鈥檛 omit or embellish your answers.
  • Listen carefully before answering the questions. Give specific, detailed responses.

You will not be told ahead of time that an interview will be a behavioral one. You may also be asked a combination of traditional and behavioral questions. The best way for job candidates to approach any interview is to include the ideals of a behavioral interview in their preparation process. Identifying examples of past actions and situations that positively describe what you can do for the employer will give you a great advantage over candidates who did not anticipate behavioral questions.

Of course, whatever interview technique you come across in your job search, it is also important to remember to employ the basics of interview etiquette; arrive on time, be positive, use a firm handshake, make eye contact, be yourself, and write thank you notes to each person that interviewed you. Job interviewing can be a challenging endeavor. With adequate preparation for all interviewing styles, you can make the process less stressful and embrace the encounter with confidence. Once you do get the job, continue to track your professional experiences and accomplishments. That way, you will be well prepared for your next behavioral interview.

SAMPLE BEHAVIORAL INTERVIEW QUESTIONS

Below are some examples of typical behavioral questions that prospective employees might ask.听 The competencies these questions attempt to assess are in parentheses.

  • Tell me about a time when you had to persuade other people to take action.听 听Were you successful? (leadership skills)
  • Describe a specific problem you solved for your employer.听 How did you approach the problem? What was the outcome? (decision-making skills)
  • Give me an example of a time when you set a goal and were able to achieve it. (goal setting skills)
  • What is your typical way of dealing with conflict? Give me an example. (coping and communication skills).
  • Describe a time when you were involved in a project where the others involved were difficult to get along with.听 How did you approach the situation? What was the outcome? (teamwork skills)
  • Tell me about a time when you failed to meet a deadline.听 What were the repercussions? What did you learn? (time management skills)
  • Describe a situation in which you recognized a potential problem as an opportunity.听 What did you do? (initiative).

*Adapted from Sample Behavioral Interview Questions.

鈥 quintcareers.com/livecareer.com and Acing The Behavior Based Interview, Job Choices, February 2013, NACE

BIG INTERVIEW

Be sure to take advantage of one of the Career Center鈥檚 newest resources, Big Interview. Big Interview is a free, virtual interview preparation and mock interview tool, available 24/7 to help students and alumni to master the interview process at their own pace.

In the Learn Module, written materials and video tutorials assist with building and polishing interview skills, and you can use either a 鈥渇ast track鈥 or 鈥渕ystery track鈥 to practice your skills. In the Practice Module, you can practice unlimited mock interviews that include general, industry specific, competency based, government related, and veteran transition questions. Also build your perfect interview response using the STAR method in 鈥淎nswer Builder.鈥

Whether you鈥檙e just starting out, interviewing for graduate school, advancing your career, or transitioning out of the military to the civilian workforce, Big Interview can assist you as you prepare.

 

Editor鈥檚 Note: Text adapted from Maribeth Gunner Pulliam鈥檚 article, Are You Ready for A Behavioral Interview?

 

Course Feature: HSC 320 Health Care Issues in Culturally Diverse Populations

Health Care Issues in Culturally Diverse Populations introduces students to the concepts of culture and cultural diversity as they relate to health care and the health care delivery system. Students explore religious, racial, ethnic, and other subcultures that exist in our society, and examine conflicts that often occur when differing cultures enter the health care arena.

Diversity is no longer someone else鈥檚 issue; it should and must be an issue for everyone. You can鈥檛 watch the news, explore the internet, follow Twitter, or spend time in any of our communities without experiencing human diversity in one form or another. Just looking at age and race/ethnicity alone illustrates a dramatic shift in demographics in America. Per the U.S. Census projections released in 2015; 鈥淏y 2030, one in five Americans is projected to be 65 and over; by 2044, more than half of all Americans are projected to belong to a minority group (any group other than non-Hispanic White alone); and by 2060, nearly one in five of the nation鈥檚 total population is projected to be foreign born.鈥 This means in as short a time as 25 years from now, there will no longer be any single dominant racial group in this country; something we have not seen since the country was founded in 1776!

HSC 230 is an exciting course, and each week we delve into a new and controversial area of diversity. The discussions in this course are unlike any others I have been a part of. We dig deep into crucial and provocative topics and students love that aspect. We don鈥檛 always agree, but we have amazing conversations that result in increased understanding and appreciation of our differences.

In week one, students watch an engaging video titled, 鈥淭he Danger of a Single Story,鈥 and our conversations begin in earnest. In week two, we explore how amazing our health care delivery system can be if we all practice from a position of cultural humility. Students have a unique opportunity to participate in an interactive online activity that provides them with feedback and insight on their own hidden beliefs and biases about diverse cultures. This is always an eye-opening and engaging process that generates a lot of student interest and conversation. From there, we use the touching and heart-wrenching story, 鈥淭he Spirit Catches You and You Fall Down鈥 by Anne Fadiman as a springboard to deeper reflection and conversation about what happens when cultures clash in health care settings. As the course progresses, students explore a range of diverse healthcare issues beginning with LGBT challenges in today鈥檚 health care system. From there, we explore the relationship between our spirituality, race and ethnicity, social class, and our overall health and health care experience.

This course is full of engaging videos, websites, and current readings on health care with diverse populations in America today. The discussions are among the best you will find in any college course on any topic. If you are someone who likes to explore new ground and you like hearing how others feel about some of the most significant issues facing society today, then this is the course for you.

Here is what some of our students have said about this course: 鈥溾 have walked away from this course with great understanding in cultural diversity in healthcare. I learned so much and am very pleased I took this course.鈥 and 鈥淚 think the instructor did a great job providing discussions that helped facilitate learning. I was able to learn a lot about cultural sensitivity and humility in healthcare that will benefit in my career. Overall, I鈥檓 very happy with this course and glad I chose to take it.鈥

Mercedes Acuna鈥檚 Career Follows Her Moves from Base to Base

Seven years ago, Mercedes Acu帽a鈥攎ilitary spouse and mother of three鈥攅arned the Adult Learner of the Year Award from the American Council of Education. It was a prestigious honor accepted by Acu帽a at ACE鈥檚 Annual Meeting in Washington, D.C.; for the Excelsior student and now alum, it augmented an education that was the fulfillment of a lifelong dream.

It was also just a stop on a continuously shifting journey, and one that continues to provide twists and turns for the former student.

鈥淚t鈥檚 had its ups and downs, but I鈥檓 glad I鈥檓 here now,鈥 says Acu帽a, now living in Camp Humphreys, South Korea. Working as a SHARP (Sexual Harassment, Assault Response, and Prevention) instructor, she teaches soldiers and civilians how to become victim advocates, and has been doing the work for five years鈥攊n several places: Fort Campbell, Kentucky, where she lived from 2010 to 2015; Fort Lee, Virginia, until March 2018; then to her current home in South Korea.

And all this for a student whose nine-year path to a bachelor鈥檚 degree was executed from locales in New York, Hawaii, and Germany. She鈥檚 now in a vocation that speaks to her passion: helping people. As for the position, it鈥檚 not exactly what she intended when she earned her Bachelor of Science in Liberal Arts (with a concentration in Criminal Justice) from Excelsior in 2008, but it鈥檚 a career that was enabled by her Excelsior experience.

鈥淚t certainly helps open more doors for you when you have an education,鈥 says Acu帽a. 鈥淎s a military spouse, it鈥檚 helped having the degrees because you鈥檙e always on the move鈥攁nd you have to reinvent yourself every single time. When employers [in every new stop] see that you have a degree, it helps.鈥

Since leaving Excelsior, Acu帽a earned a master鈥檚 in conflict and negotiation management, which has helped solidify her current role as a SHARP instructor working with families in crisis situations. Her work toward her degrees showed that she has the drive and initiative to complete whatever tasks are put in front of her.

鈥淭hose degrees really helped me understand the intricacies of human behavior and how we all interact with each other,鈥 she says. 鈥淲hat I mainly deal with now is trauma and how soldiers and civilians can recognize some behaviors to attribute to a traumatic experience. The education I received [through Excelsior] helped me learn how to talk to people about things they don鈥檛 necessarily want to talk about.鈥

As for Acu帽a she鈥檚 now talking about settling into her current South Korean home. Her youngest daughter, Gianna, will soon join her; and she has designs on pursuing her doctorate, but isn鈥檛 certain on a concentration. For now, she appreciates the ongoing discovery her travels have afforded her, and can鈥檛 wait to see what the future holds.

鈥淭he journey has been awesome, and I wouldn鈥檛 change it for the world,鈥 she says. 鈥淚鈥檓 living in a foreign country, now working with a demographic that I love working with.鈥

Tips for military spouses from Mercedes Acu帽a

Put yourself out there

When you arrive in a new place, it can be tough to assimilate and adjust to your new locale. Acu帽a鈥檚 solution to accelerating this process? Dive right in. 鈥淚t was mainly me putting myself out there, ready to volunteer or invest time in learning new skills sets,鈥 she says. 鈥淵ou鈥檙e only somewhere for as long as your spouse is going to be there, and you have to find something about yourself to sell. It鈥檚 all about timing.鈥

Don鈥檛 fear reinvention

At times, transferring from one locale to another means leaving a career鈥攁nd possibly all the training that goes with it鈥攂ehind. But education can be the great equalizer, and Acu帽a recommends military spouses shouldn鈥檛 be afraid to take their intelligence and, if necessary, head in another direction. 鈥淎s a military spouse, we have to reinvent ourselves every time [we relocate]. If you continue on with your education, it will open doors.鈥

Use your military resources

Wherever Acu帽a鈥檚 travels have taken her and her family, she鈥檚 been sure to use the resources鈥攕uch as Army Community Service鈥攁vailable through her service affiliation. She directs others to do the same. 鈥淲e advise military spouses to look for the opportunities and resources that are out there, and use them. There are a lot out there鈥攂ut you have to put yourself out there to discover what you want.鈥

Enjoy the journey

College courses. Juggling family and work. Moving from place to place. It can all be exhausting, but Acu帽a wouldn鈥檛 have it any other way. The life of a military spouse can be a trying endeavor, but it鈥檚 an exercise to be savored. 鈥淓njoy the journey,鈥 she says. 鈥淎s military spouses, we sacrifice so much, so be sure to think about what you want to do in the end.鈥

Excelsior College Ranks No. 3 for Best for Vets Among Online and Nontraditional Colleges

Excelsior College was ranked No.3 in the Best for Vets: Colleges 2019 list of Online and Nontraditional Schools, as published by the Military Times. The rankings are based on the results of Military Times鈥 annual survey 鈥 a comprehensive school-by-school assessment of veteran and military student services and rates of academic achievement 鈥 as well as a detailed review of public data collected by federal agencies.

鈥淓xcelsior has proudly served our military and veteran communities for nearly 50 years, and we are honored to once again be recognized by Military Times for our ability to meet their unique educational needs,鈥 said James N. Baldwin, EdD, president of Excelsior College. 鈥淭hrough flexible, affordable, and career-oriented academic programs and wide-ranging student-centric services and resources offered by our Center for Military and Veteran Education, we are uniquely positioned to assist former servicemembers achieve their educational and career goals. Their success remains the most significant measure of our success as an institution.鈥

Best for Vets: Colleges is an editorially independent, objective, and rigorous news project. This ranking evaluates the many factors that help make colleges and universities a good fit for servicemembers, military veterans, and their families. 杏吧原创 500 colleges took part in this year鈥檚 survey.

鈥淢ilitary Times鈥 Best for Vets designation is trusted throughout the veteran community as the mark of excellence for schools and other organizations that work with veterans, and military families. It can鈥檛 be bought with advertising dollars 鈥 unlike some other supposedly veteran-friendly rankings 鈥 only earned through a record of steadfast service and dedication to those who have served,鈥 said George Altman, the Military Times editor in charge of the rankings. To see the full rankings, visit or visit .

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Media Contact: Alicia Jacobs, ajacobs@excelsior.edu听 (518) 464-8531

ABOUT EXCELSIOR COLLEGE

Excelsior College (excelsior.edu) is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are 鈥 academically and geographically 鈥 removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.

 

 

 

 

Course Feature: Social Psychology

PSY 360 Social Psychology analyzes how people influence and are influenced by the real or imagined presence or others, as well as how they interact with and relate to those around them. Topics include social psychology, social cognition, social perception and judgment, attitudes and attitude change, conformity and obedience, group behavior, attraction and intimate relationships, helping behavior, aggression, prejudice, and the application of social psychology to other fields, including the legal system. The concepts learned in this course can be applied to careers in which people work in teams, as well as to situations where it is important to influence or persuade others.

Social psychology is about how individuals influence the thoughts, feelings, and behaviors of others. The focus, says Faculty Program Director Amber O鈥橬eil, is not only on the real actions and behaviors, but on perceived and implied presence. She says, 鈥淔or example, just because a video camera is trained on us it doesn鈥檛 mean anyone is actually watching. But the simple presence of the camera still typically changes how an individual acts.鈥

O鈥橬eil says any student who needs an upper-level social science course or elective to meet graduation requirements would learn a great deal from PSY 360, and they鈥檇 also have a lot of fun! Students who take the course have a better understanding of how individual and collective actions and behaviors can have a huge impact on others. Students also learn about behaviors that help and hurt team performance. 鈥淭his is a great class in which to explore attitudes, prejudice, and discrimination. And finally, you get to practice persuasion and compliance techniques 鈥攚ho doesn鈥檛 want to get people to do what they want?,鈥 says O鈥橬eil. She also notes that if you like the , you鈥檒l like this class. (In the Marshmallow Experiment, conducted in the 1960s, some young kids struggled with waiting to eat a marshmallow although they knew they鈥檇 be rewarded with a second marshmallow if they waited. The test is a good example of temptation and delayed gratification.)

Students come away from the class having gleaned important generalizations based on social psychology. For instance, says O鈥橬eil, 鈥渃hildren learn behavior by observing it; if you own something, you believe it鈥檚 worth more than when someone else owns the same item; it鈥檚 usually just easier to go along with the crowd than to stand up for something, which means we also do stupid things to conform to those around us; and we blame others when we fail…and we blame others when they fail, too.鈥

Students have been able to relate to and learn from Social Psychology, saying: 鈥淭his course has helped me better understand myself and my organization, as I was able to apply the principles and theories that I鈥檝e learned to my job.鈥 and 鈥淢y purpose in taking social psychology was explore how people think, relate and influence one another… So, I think it鈥檚 important for me examine these differences鈥攆irst as it applies to myself, then to my marriage, my other close relationships, and finally with my exchanges with co-workers and others around me.鈥

Faculty have also enjoyed teaching the course. Elaine Bontempi writes, 鈥淲hen I have taught the course, I always try to encourage the students to think about the material and its application in their own lives, as well as events in the news, then share these reflections with each other. This tends to make the course content more personally meaningful, and students become much more motivated to learn the theories at that point.鈥 Yassir Semmar adds, 鈥淚 love teaching PSY 360 because students are always excited about exploring topics and concepts that apply to nearly everything they experience daily in personal and professional realms鈥. I also enjoy teaching social psychology because it provides learners with a platform to empirically investigate and understand the answers to such questions.鈥

If you鈥檙e interested in social psychology, consider signing up for PSY 360 for next semester.

CPNE and Me: Lakeya Collins

鈥淚 passed my CPNE on February 4, 2018 at 10:36 a.m. with no repeats…it was the best experience of my life.鈥 鈥揕akeya Collins

An LPN in Augusta, Georgia, Lakeya Collins began pursuing her associate degree in nursing with Excelsior College in 2014 and after years of hard work, dedication, and personal sacrifice, she reached her goal, passing the Clinical Performance in Nursing Exam at Saint Peter鈥檚 Hospital in Albany, N.Y.

Collins knew she wanted to become a nurse when she was eight years old and a dog bite incident landed her in the emergency room. 鈥淭here were ladies dressed from head-to-toe in white and I was just amazed by how nurturing they were, and at that moment I said I鈥檓 going to become one of those; I want to be a nurse,鈥 says Collins. She became an LPN and attempted to pursue her RN, but after the traditional route was unsuccessful, she decided to come to Excelsior.

鈥淚 was in a traditional program, I was overwhelmed, I had three children as a single mother and I was working three jobs,鈥 says Collins, remembering how difficult it was to pursue her associate degree by the traditional means. Her friend suggested Excelsior College, citing its flexibility, and the rest is history.

To study for the CPNE, Collins used all resources available to her. She called Excelsior several times a week, used the Excelsior workshops in Atlanta and Albany, and constantly checked in with staff members at the College. She also studied with fellow students. 鈥淲e did skype, we did anything; we actually would travel and rent hotel rooms and stay the weekend,鈥 explains Collins. Fellow students would travel from three to four hours away, meet at a hotel, and take turns testing each other. 鈥淪omeone would be the CE, someone would be the CA, and we would drill each other non-stop and that was very therapeutic for me passing the CPNE,鈥 she says.

Throughout her journey, Collins credits Excelsior and her children with being her biggest supporters and source of encouragement. She says of Excelsior staff: 鈥淓veryone I encountered was so warm and open, and鈥veryone cared and that made such a big difference; they believed in me when I didn鈥檛 believe in myself. When I didn鈥檛 believe I could pass the CPNE鈥攅ven when I arrived the day of the CPNE and the CA said, you know this is up to you, and at that moment I said, I will pass this.鈥

She also wanted to show her two children that despite tragedy, good can happen. Collins鈥檚 16-year-old son passed away on April 24, 2016鈥攖he day she took her Focused Clinical Competencies Assessment for the third time and passed. 鈥淎t that moment, I didn鈥檛 think I鈥檇 be able to continue with the CPNE with so many horror stories, and the rumors of not being able to pass it,鈥 Collins says. She spoke with her counselor and after discovering she would receive a 60 percent scholarship, she decided to try for it. She says she used 听the wait time of one year to focus, to breathe, and concentrate on her studies. 鈥淎t the end, everything made sense; it all made sense when I put it all together and I鈥檓 grateful for that. I learned it, I just didn鈥檛 remember it. It played a part in how I am as a nurse.鈥

In the end, she was glad to have shown her children what it means to work hard in the face of catastrophe. 鈥淚 wanted to motivate them and I wanted to show them more than tell them that tragedy and hurdles may come, but we have to overcome them no matter what they are in life; you may stop and get stuck at that moment, but as long as you continue over鈥攅ven if you have to crawl over or climb over鈥攄on鈥檛 ever stop, don鈥檛 ever give up,鈥 says Collins.

Before she lost her son, Collins says, her goal was to be content with earning her associate degree in nursing. Now that isn鈥檛 enough. His goal was to become a family practice physician and so that鈥檚 what Collins is going to do.

鈥淚n honor of him and myself, I鈥檓 going to go to school for my nurse practitioner degree, and I鈥檓 going to become a nurse practitioner,鈥 she says. She wouldn鈥檛 be able to do that if it wasn鈥檛 for passing her CPNE. 鈥淚 just want my son to know that we did it. We did it,鈥 she says, 鈥溾or 23 years I鈥檝e been chasing this dream and鈥t鈥檚 been realized and for that I鈥檓 blessed, I鈥檓 so blessed.鈥

 

 

More CPNE Tips from Lakeya Collins:

鈥淢y advice to anyone that鈥檚 preparing to pass, is that鈥檚 the first thing: you鈥檙e going to pass your CPNE. Take the doubt away, take the fear away, and any negative comments, and remove social media with the negativity.鈥

鈥淯tilize Excelsior; utilize those content calls, utilize the workshop. I made up in my mind I was going to do the workshops and the care plan class because if I spend $300 on that, wouldn鈥檛 that be cheaper than spending another time for the CPNE?鈥

鈥淚f you鈥檙e feeling lost or consumed, reach out to someone who鈥檚 motivated, and who鈥檚 ready and willing to pass this the first time around.鈥

A Cholesterol Conundrum: Common Myths Debunked

As busy students and professionals, it is hard to tell fact from fiction these days. This is especially true of the ever-evolving health and wellness world. One such topic that can be a hard nut to crack (no pun intended) is cholesterol. My own sweet father thought that his cholesterol medication was to be taken when he ate poorly versus daily as prescribed. He has since learned the hard way that this is not the case. But what do we really know about current cholesterol research? Here are some common cholesterol myths debunked, according to the American Heart Association.

  1. Cholesterol is bad for you.
  • While high cholesterol is not desirable for one鈥檚 health, cholesterol in general is needed by the body for various functions. These include the creation of cells, some hormones, vitamin D, and the breakdown of fatty foods.
  • There are two forms of cholesterol: high-density lipoprotein (HDL), aka 鈥渢he good one,鈥 and low-density lipoprotein (LDL), or, 鈥渢he bad one.鈥 HDL helps to keep arteries clear by being a magnet for LDL which it takes to the liver for removal. LDL takes cholesterol to your arteries, which can build up over time.

 

  1. High cholesterol is a genetic disorder.
  • While certain individuals are more susceptible to high cholesterol based on family history, it can impact anyone that does not adhere to a balanced diet and a healthy lifestyle. Research shows that the buildup of plaque actually begins in childhood.

 

  1. Only overweight and obese people have high cholesterol.
  • Anyone, regardless of body type, can have high cholesterol. Being overweight and obese raises your risk of having high cholesterol, but it is not an absolute determinant.

 

  1. Cholesterol medication allows you to eat whatever you want.
  • Cholesterol medication is designed to be taken regularly, with a balanced diet and regular exercise, to achieve a lower LDL. According to the Centers for Disease Control, only slightly over half of individuals that need cholesterol medication take it regularly.

 

  1. If I avoid meat, I will not have high cholesterol.
  • While avoiding animal-based foods that are high in saturated and trans fats can be helpful for lowering your risk of high cholesterol, certain plant-based oils can also cause your liver to produce more cholesterol.

 

With the myths above debunked, there is still the great egg debate (good, bad, good again)! There are no simple answers to this debate. Regardless of this mystery, here is a simple cholesterol breakdown to live by:

  • Eat a balanced diet and avoid foods with saturated and trans-fats.
  • Maintain an active lifestyle.
  • Get your cholesterol levels checked, starting as early as age 20 and every 4-6 years after, or as specified by your physician.

 

Disclaimer:听The views expressed here are solely those of the author(s) and do not necessarily represent or reflect the views of Excelsior College, its trustees, officers, or employees.

Social Media Movements Remind Us That Violence Against Women Isn鈥檛 New

Violence against women is not a new epidemic. It was set in motion with our forefathers when women were considered legally irrelevant in the eyes of the law: the property of their husband, not allowed to vote, denied access to higher education, etc. Those in power wanted to keep their power. Since then, women鈥檚 groups have fought for women鈥檚 rights and to prevent violence against women, but unfortunately many women remain victims. The #metoo and #whyIdidn鈥檛report movements bring to light the mistreatment of these victims and remind us that as a society, we have a responsibility to hold the perpetrators accountable and not blame the victims.

The first group of women to act was the suffragists who fought beginning in the mid-19th century to gain rights for women, one of the largest being the right to vote. After 72 years, they succeeded in gaining the right for women to vote in 1920, after which time their efforts largely subsided. In the 1960s, as more women were entering the workforce and embarking on careers outside of the home鈥攁nother perceived attempt at taking power and positions previously held by men鈥攍ed to a second wave of women activists. This wave was motivated by the sexual exploitation of women in the workplace, as well as inequality in pay (which continues to this day). This movement also sought to prevent violence against women. The efforts of these women and this movement have gone in ebbs and flows for many reasons, ranging from women not thinking they need to support each other, to national headlines of abuse of women. In 1994, Sen. Joseph R. Biden along with Rep. Louise M. Slaughter sponsored the Violence Against Women Act (VAWA). The act was an initiative motivated by the Anita Hill hearings. This act has been up for renewal many times since its enactment. It has always had bi-partisan support, this year however, with the political climate what it is, it seems to be missing the same kind of support.

Our society is clearly in a critical state of dysfunction, as evidenced by the #metoo and the #whyIdidntreport movements and those in power blaming the victims. Some look to these movements and say the system is broken; the system has failed. I would argue society has failed. The stigma surrounding being sexually assaulted can鈥檛 be fixed by the criminal justice system. A one-year sentence for a sexual assault conviction that amounts to three months served and 9 months鈥 probation does not fix this problem.

You can鈥檛 fix the stigma associated with sexual assault with jail time. The problem gets fixed when society acknowledges that it is not the victim鈥檚 fault, and no means no, period. 听The victim cannot be made to feel as if it is her or his fault. In our current system, prosecutors are forced to evaluate whether a sexual assault case stood a chance of ending with a defendant being held accountable. Sadly, the victim鈥檚 credibility and stability are keys to whether a case should move forward. The Victims Assistance Unit often has to work with the victim, before, during, and after the trial because, in reality, the victim is victimized a second time by the adversarial process and defense counsel.

As we are seeing in the #whyIdidntreport movement, the reasons vary for why a victim didn鈥檛 come forward, but they all come down to the victim being afraid of people viewing them as promiscuous or immoral, or a liar, and not wanting to be victimized again by having to relive the assault. As a society, there has to be a better way to treat victims of domestic violence and sexual assault. We have to decide the victims should be taken care of, not reoffended. Those who prey on women, especially men, wielding some sort of power over them, whether size, money, or prestige, must be held accountable and seen as the wrongdoer. The reality is that about two out of three sexual assaults go unreported.

As a society, can鈥檛 we treat victims of sexual assault with compassion and support?

 

Disclaimer:听The views expressed here are solely those of the author(s) and do not necessarily represent or reflect the views of Excelsior College, its trustees, officers, or employees.

Degrees at Work: Master Chief Officer Mark Welling

Mark Welling鈥檚 vast and unique career has provided him with a diverse background and the experiences necessary for maintaining, repairing, and managing the production efforts needed in the Navy and civilian employments where he鈥檚 been deployed throughout his 33 years with the Navy. During those years, Welling has also never stopped learning, always pursuing his education in some capacity. Now the 2017 Bachelor of Science in Liberal Arts graduate intends to keep pursuing his higher education goals and move up in his career.

Welling is a quality assurance evaluator (QAE) and inspector within the Historic Aircraft branch of the Naval History Heritage Command at the Washington Navy Yard in Washington, D.C. The command includes nine official听Navy museums nationwide, including听the National Naval Aviation Museum in Pensacola, Florida, as well as the detachment that maintains the Navy鈥檚 oldest commissioned warship, the听USS Constitution, in Boston, Massachusetts.

鈥淚 work 12-hour days,鈥 says Welling. 鈥淔rom the moment of walking into my office, I review projects and answer concerns from around the country on display-related issues.鈥 His day consists of desk work; evaluating displays; and meeting with personnel within the command, at museums or facilities; and dealing with sailor activities. He also travels up to 50 percent of the time, typically to locations across the United States. Welling has been in the service for 35 years and has worked on more than 15 types of aircrafts including propeller driven engines, helicopters, jet-propelled aircrafts, airships, and gliders. That experience, along with his ability to effectively communicate with his peers, he believes, makes him successful in his position.

Welling explains his work ethic stems back to his childhood: 鈥淚 have worked since I was 14 years old. I started delivering papers, mowing grass, and pumping gas along with servicing and maintaining cars at the local station…After high school I worked full-time in the printing press field as an offset printer鈥檚 assistant. Never satisfied with learning one trade, I decided to enlist in the service.鈥 He has also never stopped learning. Welling has attended trade schools and leadership schools, and pursued independent study and taken CLEP, DANTES, and Excelsior UExcel exams in the pursuit of his degree.

His career with the military often required him to travel throughout the world on long deployments, leaving him little time to devote to family or full-time campus enrollment. 鈥淏efore committing to Excelsior, I evaluated multiple learning institutions and found Excelsior valued and encouraged un-traditional learning for credit toward its accredited degree programs,鈥 he says. Being a military partner student allowed him to take what he learned at other institutions and apply it toward his degree, as well.

Despite being in the aviation field, says Welling, his liberal science degree helps in his management and administrative duties. 鈥淚 have used the skills taught to effectively manage the programs I am responsible for in the office and in the field,鈥 he says. He adds that the business writing course at Excelsior has helped him to respond to business tasks and effectively communicate strategies and goals. Additionally, the liberal arts capstone course was interactive and the training 鈥渂rought forth the need for clear and professional communication with my command鈥檚 business cliental.鈥

Though he set out to complete his degree many decades ago, he can now say he has achieved one of his lifelong goals. He credits the consistent love and support of his wife Terri Lynn and their five children, Joshua, Jeremiah, Christopher, Samantha, and Laura, for helping him succeed. This past July, his family was there to celebrate his achievement at Commencement. He says, 鈥淚 was honored to walk with the graduating class of 2018 this summer… I achieved a goal I thought was unreachable. I could not have achieved this milestone without family support along with Excelsior鈥檚 understanding of the needs of a military member.鈥

Welling doesn鈥檛 want to stop there. He hopes his degree will lead to a promotion and better opportunities within his occupation. 鈥淢y goal is to become the lead QAE within the organization and ultimately lead into a senior executive position,鈥 he says. He also isn鈥檛 done learning; next on the list is a master鈥檚 degree. If Welling鈥檚 journey so far has shown anything, it鈥檚 that the sky鈥檚 the limit for him.

More Advice from Mark Welling鈥

Most important traits/skills for success鈥

鈥淭he most important traits in my career is to have desire to improve your work skills by seeking out advanced studies in your field, along with understanding where you want to work in the future.鈥

Networking tips for current Excelsior students鈥

鈥淎ssociate yourself with organizations you want to become part of. In my case, I wanted to learn aviation, so I joined the military as an aviation machinist mate (propulsion and power systems mechanic). I also joined a flight club to enhance my occupation as a mechanic and to learn to become a pilot. I found myself working on airplanes owned by aviators who owned flight-related businesses and trained student aviators鈥 A good source to start networking today is your classmates. They most likely are striving for the same opportunity in the same or related field of study. Outside the learning environment, attend job fairs and get to know those businesses that relate to your field. Chances are they will provide a source of helpful networking information.鈥

Best business advice received on the job鈥

鈥淎lways challenge yourself to learn all facets of the job you are seeking or employed at. The more you understand how the mission of your organization is managed, the better equipped you are to serve the command, organization, or business you are associated with.鈥

Ten Tips for Managing Pain

September is National Pain Awareness Month. Whether caused from an accident, an illness, an injury, or simply 鈥渙ld age,鈥 pain can affect us in many ways. Although the type, location, and severity of pain can vary a great deal, pain has one common thread: Nobody likes to be in pain.

The American Chronic Pain Association was instrumental in recognizing September as Pain Awareness Month. Its efforts aim to raise awareness and provide education on chronic pain and pain management to both the public and professionals.

Two of Excelsior鈥檚 course offerings, HSC 316 Mind, Body, Health and HSC 402 Managing Stress, are excellent resources for the topics of pain and pain management. There is truth in the saying 鈥淎n ounce of prevention is worth a pound of cure.鈥澨 Mind, Body, Health focuses on the psychology of health and fitness and also explores how we can make positive changes in our health behaviors. Managing Stress also approaches the psychological aspects of health but continues to offer an expansive list of methods by which someone can not only reduce stress in their life, but also manage pain through both mental and physical means.

In keeping with the theme of Pain Awareness Month, here are 10 suggestions of non-pharmacologic pain management techniques from these courses, and other resources:

  1. Journaling
  • Keeping track of your actions, activities, and the level of pain associated with them can help you identify and manage your pain triggers.
  1. Exercise
  • If you are able, exercise is a great way to release endorphins (your body鈥檚 natural pain-killers) while also reaping the many benefits of physical activity.
  1. Deep Breathing and Mindfulness
  • Being 鈥渋n the moment鈥 and fully aware of our body can provide focus and establish a connection between your physical and emotional being.
  1. Eating a Healthy Diet and Staying Hydrated
  • The importance of sound nutrition and hydration should not be discounted. Our body needs the right fuel for optimal function and to support immune health.
  1. Massage
  • Besides being relaxing, a therapeutic massage can improve the flow of blood and the work of the lymph nodes. This provides oxygen and nutrients to the cells while simultaneously ridding the body of toxins through increased lymphatic drainage.
  1. Reducing Stress
  • Believe it or not, stress can actually intensify the perception of chronic pain. Identifying your stressors and eliminating them can significantly improve your overall level of pain.
  1. Healthy Pleasures
  • Doing things that we truly enjoy has been shown to provide a therapeutic distraction, which both supports and restores our recuperative powers.
  1. Sleep
  • Speaking of recuperation, the body needs adequate sleep to recharge after periods of prolonged stress, even the stress associated with chronic pain. Sleep is vital to optimize physical and mental well-being.
  1. Support Groups
  • Speaking with others who are also in chronic pain can help you to realize that you are not alone, and that help is available. They can also be a tremendous source of information for the most current and valuable treatment methods.
  1. Creative Outlets
  • Although popular methods include art, music, humor, and hobbies, the possibilities are endless. Regardless of your preferences, finding an activity that is personally rewarding can provide peace of mind while boosting physical wellness.

It is well-established that the best outcomes are achieved with compliance. In other words, finding coping strategies that you like and can stick with will give you the best results. If you are suffering from chronic pain, try some of these techniques then expand your search if necessary.

Disclaimer:听The views expressed here are solely those of the author(s) and do not necessarily represent or reflect the views of Excelsior College, its trustees, officers, or employees.

Trafficking in Persons

鈥淪omething isn鈥檛 right. I think the women all live together.鈥 This comment was made by my hair dresser in reference to a nail salon where a man was the manager and none of the women spoke English.

The question, 鈥淲hat should I have done?鈥 was asked by a woman who once worked as a clerk in a lingerie store. One day a teenage girl came into the store with two older men. One man browsed around while the other picked out sexy 鈥渁dult鈥 lingerie for the teenager. There was no conversation between the teenager and the men. The clerk tried to engage the girl in conversation, but the man paying for the lingerie answered instead. However, the girl did say that she didn鈥檛 attend school.

It is possible both of these women were witnesses to the practice of human trafficking. The first may have been a case of labor trafficking and the second, a case of commercial sex trafficking.

Human trafficking, trafficking in persons, and modern-day slavery are terms that refer to both sex trafficking and compelled labor. Compelled labor includes involuntary servitude, slavery, or practices similar to slavery, debt bondage, and forced labor. Although we use the term 鈥渢rafficking,鈥 human trafficking does not require movement or transport. Exploitation can occur within one鈥檚 own community. The Office to Monitor and Combat Trafficking in Persons explains, 鈥淎t the heart of this phenomenon is the traffickers鈥 aim to exploit and enslave their victims and the myriad coercive and deceptive practices they use to do so.鈥

What can we do to stop human trafficking? One option is to try to rescue all of the captives. Or, we could try to rescue those who are at risk of being captured. I think the latter approach would be more effective in the long run. This 鈥渦pstream approach鈥 focuses on prevention. But how do we find potential victims before the traffickers find them? We have to be able identify those who are vulnerable or at risk of being trafficked. This is where taking a look at the social determinants of human trafficking comes in to play.

When I went on a medical mission trip to Nicaragua, I learned that women and children often entered brothels for economic reasons. Women who borrow money from traffickers are forced to work in the brothels to pay off their debt. Any attempt to quit is met with violence against them or their families. Desperate parents even may sell their children to traffickers. Some children are simply kidnapped and then sold. Here in the U.S., young runaways (and other homeless youths and young adults) are sought out and befriended by traffickers and then forced or sold into the sex trade. In terms of labor trafficking, people may be recruited for jobs only to find themselves enslaved in a sweat shop, on a plantation, or in a massage parlor (often a front for a brothel).

So, we know two factors that place people at risk of being trafficked are extreme poverty and homelessness. This is a problem that is best addressed at multiple levels: individual, social/cultural, institutional, community, and public policy. In other words, a socio-ecological approach is needed. For more information on how you can make a difference, read

Disclaimer:听The views expressed here are solely those of the author(s) and do not necessarily represent or reflect the views of Excelsior College, its trustees, officers, or employees.

Business Basics: Developing a Business Strategy

The adoption of the word 鈥渟trategy鈥 by the business world owes a great deal to its original use by the military and some of the terminology reflects its roots. While people often talk of having, 鈥渁 strategy to lose weight,鈥 or, 鈥渁 strategy to deal with a difficult co-worker,鈥濃 in the business world we specifically mean a long-term plan that is focused on the overall mission of the organization and intended to achieve specific objectives.

What is Strategy?

In the section, 鈥淔ive Ps for Strategy鈥 in the book The Strategy Process, leading management thinker Henry Mintzberg says strategy in a business context can be used in five different ways:

  • Strategy is a plan: it provides a roadmap for the organization to get from one place to another.
  • Strategy is a pattern in terms of actions that are repeated over time; for example, Apple provides high-end products for brand-conscious consumers and uses a similar formula for each new product launch.
  • Strategy is position: for example, a Bugatti Veyron car is positioned in the premium end of the personal motor vehicle market.
  • Strategy is a ploy: your strategy might be used to outwit the competition. Starbucks, for example, would saturate a part of a city with coffee shops to drive competitors out of business.
  • Strategy is a perspective: it develops from the mission, vision, and values of the organization.

 

When we talk about a long-term plan for an organization, we focus on 鈥渃orporate strategy,鈥 such as that used by Amazon to develop the mission of the overall business. Below that is the 鈥渂usiness unit strategy鈥 developed by Amazon Go, for example, which is the online retail giant鈥檚 physical stores. Finally, a 鈥渢eam strategy鈥 is the lowest level, which ensures the team implements and delivers on the corporate and business unit strategies. For the rest of this article, however, we will focus on the corporate level.

 

Strategy as a 3-Step Process

While there are a variety of processes recommended by both practicing managers and academics, any strategy鈥攚hether business or personal鈥攏eeds to answer three fundamental questions:

  1. Where are we now?
  2. Where do we want to be?
  3. How do we get there?

This 3-step process is, first, about understanding the current situation of the organization and is often referred to as a 鈥渟ituational analysis.鈥澨 It is about appraising current resources and strategies to gain a realistic starting point from which to develop a plan: if we don鈥檛 know where we are, how will we know where we are going? Second, a business strategy needs to establish an end-point: where do we want the business to be in three or five years鈥 time? Developing a strategy is about planning for the long-term. By establishing the mission, vision, and values, and developing appropriate objectives, the organization can articulate what success will look like at the end of the strategy timeframe. Objectives are a benchmark for progress, as well as a destination. Lastly, the organization develops the strategy that is appropriate to its current situation and will also enable it to achieve the objectives outlined in the previous step. Michael Porter has commented that there are three types of strategy for a business to follow: cost leadership, niche, or focus.

STEP 1: Where Are We Now?

Usually organizations begin the strategy process with a clean sheet (and even a start-up needs to know what the current marketplace looks like and to identify the developing trends). There are a variety of tools and methods a manager can use to assess the current situation of the organization and this list is not intended to be exhaustive.听 We could, for example, look at the McKinsey 7S Framework or Porter鈥檚 5-Forces of Competitive Industries models. Ultimately, whatever tools the organization uses, this first step is about understanding the internal, or micro-environment, and the external, or macro-environment, in which it operates. It looks at everything from customers to competitors and to new trends developing in the marketplace.

The Situational Analysis

Three of the most useful tools that form part of the situational analysis are:

  • The 3C Analysis
  • The PESTEL Analysis
  • The SWOT Analysis

  1. The 3C Analysis

This first tool focuses on the micro-environment and looks at some of the key stakeholders, such as the customers, as well as the internal capabilities of the organization, from which its strengths and weaknesses can be ascertained.

  • Company: What resources do we have within the organization? How many staff do we have and what are their skills? What are the processes we are using and how are we performing against current objectives?
  • Customers: Who are they? Where are they? How do they like to be communicated with? Are our customers changing? Do we need to look to new customer groups, whether at home or overseas?
  • Competitors: How are we performing in relation to the competition? Are they bringing out new products? Do we need to respond to what others are doing in the industry?

 

  1. The PESTEL Analysis

The PESTEL Analysis has several different variants; you will often see it written as PEST, PESTLE, and even STEPS, but they all serve the same purpose in terms of analyzing the macro-environment, or the wider business environment, in which the organization operates:

  • Political
  • Economic
  • Social
  • Technology
  • Environmental
  • Legal

Political 鈥 What is the political situation facing the organization? Could a change of government see a higher tax on one of our most popular products? The trade disagreements of the current administration saw U.S. farmers hit by tariffs in overseas markets that then required a sizeable bailout from the government.

Economic 鈥 The fluctuations of the economic cycle can cause problems for a business. Many banks, for example, were adversely affected by the Credit Crunch of 2007, which saw the closure or merger of several financial institutions and had a negative impact on businesses beyond the financial sector.

Social 鈥 Changes in society can influence spending patterns and consumer behavior. The different outlook of the burgeoning demographic cohorts of millennials and Generation-Z have driven demand for products and services that cater to different tastes and attitudes.

Technological 鈥 Technology changes at a breathtaking pace and many organizations are caught out by new technologies that challenge old way of doing things. Before the advent of the internet, for example, it would have been impossible to have imagined the creation of businesses like Google or Amazon. Amazon transformed several traditional industries, from books to consumer goods.

Environmental 鈥 Businesses need to be conscious of a growing awareness of environmental issues among consumers. In the face of consumer pressure regarding the environmental impact of single-use straws, many food service organizations withdrew them and tried to offer more sustainable alternatives instead.

Legal 鈥 Changes in the law can redraw entire industries or require significant change to practices and processes. Changes to emissions regulations, for example, caused vehicle manufacturers to make significant modifications to their products.

  1. The SWOT Analysis

Used well, a SWOT Analysis is the culmination of the situational analysis process because it encourages managers to evaluate the internal strengths and weaknesses of the organization in terms of the micro-environment and then match them to opportunities and threats in the wider business environment. That could be a matching strategy, where a business matches its strengths to a market opportunity, such as Amazon leveraging its logistics skills in new areas, or a conversion strategy in which the organization converts weakness to strengths.听 As part of the business strategy process, the development of a SWOT should not be a one-off; rather it must be a task that is completed on a regular basis to ensure the organization is not caught off-guard by changes in its environment. Often dismissed as simplistic, the SWOT actually provides a powerful aid to decision-making and enables the capabilities to be matched to the opportunities and threats facing the organization.

To read more about the SWOT analysis, check out [https://life.excelsior.edu/business-basics-using-a-swot-analysis/]

 

STEP 2: Where do We Want to Be?

When the organization has completed the Situational Analysis, the management team needs to decide where the organization is heading. The result of that process is the development of a set of corporate objectives. These objectives articulate the overall mission and vision of the organization, which are broader goals about the direction of travel. Microsoft, for example, had an original mission, which was, 鈥漚 computer on every desk and in every home.鈥 Below that mission was a set of corporate objectives designed to help achieve it. There were objectives for both personal computers and business computers, but, unlike the mission, the objectives usually conform to the acronym SMART:

  • Specific 鈥 The objective should focus upon something specific, rather than a general goal. The objective might specify personal home computers, for example.
  • Measurable 鈥 There鈥檚 an old adage in business that says, 鈥渨hat gets measured, gets managed.鈥 Thus, a measurable objective allows us to know when we have achieved success or how far we are away from achieving it.
  • Achievable 鈥 Setting an objective to double the amount of sales in a year, for example, may be unrealistic and so an achievable goal should consider the capabilities of the organization to reach it.
  • Realistic 鈥 This is linked to the previous element, but realistic goals should have the buy-in and the support of all the important stakeholders.
  • Time-bound 鈥 A SMART objective needs to provide a period of time in which it should be achieved. That time period should also be achievable and realistic in relation to what is required.

A SMART corporate objective might be: 鈥淭o increase sales of the new Model X smartphone by 50 percent by the first quarter of 2020 in the North American market.鈥

STEP 3: How Do We Get There?

In the final step, the organization develops the strategy appropriate to the environment in which the organization operates and will enable it to achieve both its mission and stated objectives Porter has identified two forms of competitive advantage for any business: low-cost or differentiation. Either you can sell at a considerable cost advantage to your competitors in the industry, or you have a product offering that is significantly different from what is available from other players. From these two forms of competitive advantage, Porter identified three generic strategies in his book, 鈥淐ompetitive Advantage鈥

 

  1. Cost Leadership 鈥 The organization has a cost advantage, perhaps because it can buy more cheaply than the competition, or because it has access to resources that other competitors don鈥檛 have. Walmart has a considerable cost advantage because of the scale at which it can buy stock, which means it achieves sizable discounts unavailable to smaller competitors.

  1. Differentiation 鈥 Focusing upon specific attributes, the organization positions itself accordingly. Apple, for example, differentiates itself in terms of its design and brand. For Apple aficionados, only an Apple will do!

  1. Focus 鈥 Here the organization selects a specific segment of the market. It has two choices: either to have a cost focus and use its cost advantage to a specific segment, or differentiation focus and differentiate to that segment. Bugatti, for example, segment its differentiated product to the super-rich sportscar driver, knowing this market segment is small, while enjoying high profits from being so focused.

Conclusions

Developing a business strategy is about understanding the context in which the organization is operating and then developing objectives for where the business wants to be, before establishing the long-term plans to achieve those aims. Successful businesses like Amazon and Google research their situation on an ongoing basis and keep changing their objectives accordingly, and then pursue a strategy that enables them to fulfil their mission.

Whether the organization is a corporation or a non-profit, this business strategy process helps the organization to develop an effective strategy that should help it leverage internal capabilities to external realities. Developing a business strategy, however, should never be a one-time thing and many of the steps outlined here should be kept under constant review in a world that is ever-changing and uncertain. If you are interested in business, check out our Business Degrees.